iRubric: Create a business concept/product/service proposal rubric

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Create a business concept/product/service proposal

Rubric Code: G2445AW

By lswanson23

Ready to use

Public Rubric

Subject: Business

Type: Project

Grade Levels: 9-12

Concept/Product/Service Proposal
	Exemplary 4 pts	Good 3 pts	Not Bad 2 pts	Needs Work 1 pts
Business Idea	Exemplary Business idea is well thought out, original, needed, and improves the life of others.	Good Business idea is mostly well thought out, and improves the life of others but not necessarily needed or original.	Not Bad Business idea lacks thought, and somewhat improves the life of others but not needed, or not creative.	Needs Work Business idea is not well thought out, and does not improve the life of others, is not needed, or not appropriate.
Business Name	Exemplary Business name is creative, original, and appropriate.	Good Business name is appropriate but not creative or original.	Not Bad Business name does not match product very well.	Needs Work Business name is not appropriate for the product. Too generic - more creativity
Target Market	Exemplary Students have researched and chosen a target market well suited for their business to succeed; students are able to identify the industry e.g. competitors, suppliers, collaborators, etc	Good Students have chosen a target market that is appropriate for but not necessarily the best suited for their business.	Not Bad Students have done a little research or have only chosen a target market that is somewhat suited for their business to succeed.	Needs Work A target market is not provided.
Business Concept/Products/Services	Exemplary Students have given a detailed description of their concept, product or service(s), including the prices (with detailed responses to price questions).	Good Students have given a basic description of their concept, product or service(s), including the prices (responses given to questions).	Not Bad Students have shown little effort in describing their concept, product or service(s), or not included the prices.	Needs Work Concept, product or service(s) are not described.
Business Logo	Exemplary Students have developed a logo and/or slogan for their business. Logo and/or slogan are creative and have thought behind them.	Good Students have developed a logo and/or a slogan for their business successfully.	Not Bad Students have shown little effort in developing a logo and slogan for their small business.	Needs Work Students have not provided a logo, nor a slogan, for their small business.
Advertisement	Exemplary Advertisement has been created, and is attractive and professional. It is detailed with all information and organized.	Good Advertisement has been created, and is attractive and professional.	Not Bad Advertisement has been created, but is the bare minimum.	Needs Work No advertisement has been created.
Prototype/Presentation/Model	Exemplary Student has made a prototype/presentation/model that is neat, colourful and exciting. Prototype/Presentation/Model is in line with description of concept/product/service.	Good Student has made prototype/presentation/model that lacks some neatness, colour and excitement. Prototype/Presentation/Model is in line with description of concept/product/service.	Not Bad Student has made prototype/presentation/model that lacks some neatness, colour and excitement. Prototype/Presentation/Model is not in line with description of concept/product/service.	Needs Work Prototype/Presentation/Model for concept/product/service is not included.

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