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iRubric: Social Media Promotion rubric

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Social Media Promotion Social Media Promotion Creating a Social Media Blitz Rubric Code: G23X74C By stancy Ready to use Public Rubric Subject: Business Type: Project Grade Levels: 9-12

Social Media Promotion
	Poor/Fair 0-3 (N/A)	Good 4 - 5 (N/A)	Great 6 - 7 (N/A)
Situation Analysis	Poor/Fair 0-3 Incomplete.	Good 4 - 5 Most filled out, but areas of missing information.	Great 6 - 7 Completely filled out with correction information.
Goal/Objective	Poor/Fair 0-3 The goal of how you plan to use social media to grow the influence of your product is not understood.	Good 4 - 5 The goal of how you plan to use social media to grow the influence of your product is somewhat understood.	Great 6 - 7 The goal of how you plan to use social media to grow the influence of your product is CLEARLY understood.
Channel	Poor/Fair 0-3 The communication channels (FB, Twitter, Instagram, etc) are not addressed or connected to the target audience of each channel.	Good 4 - 5 The communication channels (FB, Twitter, Instagram, etc) are somewhat addressed and connected to the target audience of each channel.	Great 6 - 7 The communication channels (FB, Twitter, Instagram, etc) are addressed and connected to the target audience of each channel.
Target Audience	Poor/Fair 0-3 The target audience is not specifically defined.	Good 4 - 5 The target audience is somewhat defined in demographic and psychographic terms.	Great 6 - 7 The target audience is clearly defined in demographic and psychographic terms.
Strategy	Poor/Fair 0-3 No specific plan is illustrated to drive more traffic to the product/event/promotion.	Good 4 - 5 A plan is illustrated to drive more traffic to the product/event/promotion.	Great 6 - 7 A specific plan is illustrated to drive more traffic to the product/event/promotion, grow the 'brand', and grow social media presence.
Frequency/Schedule	Poor/Fair 0-3 A social media posting is not clear.	Good 4 - 5 Social media posting frequency is stated, but not realistic.	Great 6 - 7 A realistic social media posting frequency is stated.
Topic/Theme/Visual Aid	Poor/Fair 0-3 Topics/themes are not identified that are consistent with the product.	Good 4 - 5 Topics/themes are somewhat identified that are consistent with the product.	Great 6 - 7 Topics/themes are clearly identified that are consistent with the product.
Overall Creativity	Poor/Fair 0-3 Concept is unoriginal and shows little effort.	Good 4 - 5 Concept is original but does not show complete follow-through.	Great 6 - 7 Concept is original and very creative and has been well thought out.
Presentation	Poor/Fair 0-3 Not prepared.	Good 4 - 5 Somewhat Prepared.	Great 6 - 7 Prepared with good use of visual aid.