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Elevator Pitch 
A rubric designed to assess the major components of the Elevator Pitch (with a twist) used in various Oral Communications/Effective Presentations courses.
Rubric Code: FXWW8AB
Draft
Public Rubric
Subject: Communication  
Type: Assessment  
Grade Levels: Undergraduate

Powered by iRubric Elevator Pitch (with a twist)
  Poor

6 pts

Fair

8 pts

Good

10 pts

Excellent

13 pts

Introduction

Poor

Total chaos! Forgot who you were pitching, what your initial purpose was, and downright couldn't introduce yourself in a proper manner
Fair

Nervousness and/or confusion, not a clear hook to get me interested as an audience, but shows promise
Good

Nice introduction, but showed some weakness (nervousness or confusion) that could be overcome with more practice
Excellent

Great connection to audience (me) and smooth intro that showed a clear sense of comfortability
Understanding of Purpose

Poor

Who am I pitching? What job is this? Basically you don't know why you're here, and you hope I don't remember your name!
Fair

Slight understanding of your partner's role in the company, some trouble making your skills and qualifications sound appealing to your partner.
Good

Great understanding of the person you're pitching, shows enthusiasm for the connection, but perhaps not quite ready to field any tough questions
Excellent

Excellent preparedness, a real understanding of your partner's connection to the business and their role in hiring personnel!
Clarity of Purpose

Poor

I wish this elevator was bigger! Get me out of here! Essentially, you know the info, but don't know how to express yourself as well as should.
Fair

Decent sense of connection to partner throughout the time, but didn't make the best use of time and space for the task at hand.
Good

Very intent on getting the job, but doesn't use the space and time quite so well. Perhaps your resume will speak a bit more specifically than you did!
Excellent

Wonderful use of space and body language, understands why you're there and how to use the time to your advantage!
Closing

Poor

Not the best departure. Perhaps we've overstayed our welcome, you've made it hard for interviewer to take you seriously
Fair

Slightly awkward way to depart despite a good speech overall. Unsure of how to depart as well as you introduced, so perhaps you'd like to practice a bit more!
Good

Professional and courteous, but maybe there's something missing! Memorable ending, or potentially flat?
Excellent

Quick recap or note/line for lasting memory, excellent and professional interaction on departure
Organization

Poor

Rambling all over the place with little to no coherent direction. There's a chance you've had too much/too little morning coffee!
Fair

2 of the typical 3 parts of conversation (Intro, discussion, conclusion) are fairly clear, but the 3rd is distracting as it falls apart.
Good

Quite clear and well-organized, but maybe with some extra thought we would have said certain info at different moments in the speech
Excellent

Very well managed information that rolled off the tongue and kept your partner interested from beginning to end.
Time/Length

Poor

Way too short or long, 20 seconds or more
Fair

Too long or short, 10-20 seconds
Good

Pretty close to the 60 second mark, but maybe less banter or more info to reach a "healthy" 60 second mark
Excellent

Pretty much spot on! No fluff or filler, and you utilized the time perfectly to your advantage!




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