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iRubric: Persuasive Writing-Advertisement rubric

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Persuasive Writing-Advertisement 
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Rubric Code: FX7769
By cmccarthy
Ready to use
Private Rubric
Subject: English  
Type: Writing  
Grade Levels: K-5, 6-8

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  Level 1

(N/A)

Level 2

(N/A)

Level 3

(N/A)

Level 4

(N/A)

Ideas

Level 1

-expresses ideas with a limited degree of effectiveness
-ideas are weak with limited creativity
Level 2

-expresses ideas with some degree of effectiveness
-ideas are simple with some creativity
Level 3

-expresses ideas with considerable effectiveness
-ideas have some complexity and are creative
Level 4

-expresses ideas with a high degree of effectiveness
-ideas are complex and creative
Organization

Level 1

-uses planning skills with limited effectiveness
-few elements are properly organized
Level 2

-uses planning skills with some effectiveness
-some elements are organized
Level 3

-uses planning skills with considerable effectiveness
-most elements are nicely organized
Level 4

-uses planning skills with a high degree of effectiveness
-all elements are strategically placed
Elements of Advertisement

Level 1

Ad is missing several necessary components: text, visuals, slogan and colour. Few components are in proper form and not very neat.
Level 2

Ad includes some components: heading, text, visuals, colour and slogan. Some components are in proper form and some neatness is evident.
Level 3

Ad includes most components: text, visuals, slogan, and colour. Most necessary components are in proper form and are neat.
Level 4

Ad includes all components such as: appropriate quality and quantity of text, attractive visuals and colour, and catchy & related slogan. All components are in proper form.
Language Conventions

Level 1

-limited knowledge of language conventions (spelling, grammar, punctuation)
-uses limited vocabulary for this grade level
Level 2

-some knowledge of language conventions (spelling, grammar, punctuation)
-uses some vocabulary appropriate for this grade level
Level 3

-considerable
knowledge of language conventions (spelling, grammar, punctuation)
-uses vocabulary appropriate for this grade level
Level 4

-thorough knowledge of language conventions (spelling, grammar, punctuation)
-higher level vocabulary is evident




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