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Interior Displays 
Store Interior
Rubric Code: FCBA7A
By spartanman60
Draft
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Interior Displays
 

1 pts


2 pts


3 pts


4 pts


5 pts

Open Displays

1

None are present and the customers don not have the chance to interact with the product.
2

A minimum of one Open Display, but it is very messy and doesn't give the customers much to interact with.
3

Several Displays are present. Neat and tidy, the customers have the ability to try on the product to help with their buying decisions.
4

Open Displays are in a good location, kept neat, and give the customer many different options of products to intact with.
5

The Open Displays show product benefits that the customer can fully interact with and it is in the prime locations.
Closed Displays

1

There are no closed dip lays present in the store
2

There is at least one display but the products that are shown should be in an open display.
3

Several are located throughout the store, There are a bit messy and require a salesperson to open the display.
4

They are neat, help the customer to see the product and display it in several different uses.
5

The display is required to be opened by a salesperson, and it provides the customer with information regarding the product.
Architectural Displays

1

The store does not posses any architectural displays.
2

Some sort of Architectural display is present but it does not display any of the products.
3

An Architectural display is present and it displays the product in a home like environment but not how it would be used.
4

The Architectural display is somewhat effective at displaying the benefits of the product at home and how it would work.
5

The Architectural display is effective and helpful in showing the customer how the product can be used at home and in their day to day lives.
Point of Purchase Displays

1

There are no Point of Purchase displays in the store.
2

There are a few Point of Purchase displays at the checkout counter but they do not promote impulse purchases.
3

There was several Point of Purchase display at the counter, but they had no relevance to the store
4

There were many Point of Purchase displays at the counter and they were very effective at promoting an impulse purchase.
5

Multiple Point of Purchase displays. Very effective at making me want to buy their product and it was store related
Store Decorations

1

No decorations present and the store lacks any central theme or mood.
2

There is at least one item(sign, banner, etc.) that promotes some kind of theme or mood within the store.
3

Some decorations present in the store that support a holiday like Easter or the theme of the store.
4

Multiple decorations throughout the store that help to make the store lively, inviting, and festive.
5

A clear theme of the store is seen. The store is very decorative and it evokes the customers to buy products.




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