iRubric: Public Service Announcement rubric

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Public Service Announcement

You, alone, or as part of a group are to create a public service ad. You have a number of choices as to how to do it. (a tv ad, a movie, a pamphlet, a poster) A public service announcement (PSA) or public service ad, are messages in the public interest disseminated by the media without charge, with the objective of raising awareness, changing public attitudes and behavior towards a social issue.

Rubric Code: EXC875A

By Vcummings

Ready to use

Public Rubric

Subject: English

Type: Project

Grade Levels: 6-8, 9-12

Public Service Announcement
	Poor 55 pts	Fair 75 pts	Good 85 pts	Excellent 100 pts
Substance	Poor You have done little or no research . Your • An image • A call to action or solution • Persuasive language	Fair You have done some research and included some details. You have included • An image A call to action • Persuasive language	Good You have done research and included a lot of detailed information. You have included • An image • A call to action or solution < • Persuasive language	Excellent Your product is compelling and visually interesting. Your call to action is clear and realistic. Persuasive language
Presentation	Poor Your project doesn't have much visual appeal. You did not put much time or effort into it.	Fair Your project has some visual appeal. You put some time and effort into it.	Good Your project is visually appealing. You have clearly put a lot of time and effort into it.	Excellent Your project made me want to join this cause!
Language	Poor Little descriptive language and several grammar and punctuation errors.	Fair Good word choice, some descriptive language, and mostly correct grammar and punctuation.	Good Excellent word choice, descriptive language, correct grammar and punctuation.	Excellent Almost no errors at all.
Audience	Poor Little to no evidence as to whom the ad is targeting.	Fair Some evidence of an intended target.	Good Clear appeal to a specific target.	Excellent Your call to action is an effective tool for your specific targeted audience.