iRubric: European Travel Brochure rubric

A customer probably will not open the brochure based on the cover. Includes only one of the following items: the name of the country, the name of your company, a slogan, and a visual such as a picture or drawing that represents the country.

A customer may or may not open the brochure based on the cover. Includes two of the items: the name of the country, the name of your company, a slogan, and a visual such as a picture or drawing that represents the country.

Interests the customer and makes him/her want to open your brochure. Includes the name of the country, the name of your company, a slogan, and a visual such as a picture or drawing that represents the country.

Captures the customer’s eye and makes him/her want to open your brochure to find out more. Includes the name of the country, the name of your company, a well-developed slogan, and an eye-catching visual such as a picture or drawing that represents the country.

Write 2-3 sentences sharing historical facts and events that occurred in your country and 2-3 pictures or drawings of something historically relevant to the area (a famous person, building, war, event, etc.). The pictures may or may not have a caption naming, describing, or telling the significance of the item in the picture.

Write 3-4 sentences sharing historical facts and events that occurred in your country and 3 pictures or drawings of something historically relevant to the area (a famous person, building, war, event, etc.). At least two of the pictures has a caption naming, describing, or telling the significance of the item in the picture.

Write 4-5 sentences sharing significant historical facts and events that occurred in your country and 3 pictures or drawings of something historically relevant to the area (a famous person, building, war, event, etc.). Each of the pictures has a caption naming, describing, or telling the significance of the item in the picture.

Write 1-2 sentences sharing a brief summary of what they need to know in order to successfully travel. Examples: currency (money) and exchange rate, language(s), capital city, other cities of interest, population, literacy rate, major languages, form of government, climate, transportation available, etc. Items discussed may or may not have a picture or graphic.

Write 2-3 sentences sharing a brief summary of what they need to know in order to successfully travel. Examples: currency (money) and exchange rate, language(s), capital city, other cities of interest, population, literacy rate, major languages, form of government, climate, transportation available, etc. Each item discussed should have a picture or graphic.

Write 4-5 sentences sharing a brief summary of what they need to know in order to successfully travel. Examples: currency (money) and exchange rate, language(s), capital city, other cities of interest, population, literacy rate, major languages, form of government, climate, transportation available, etc. Each item discussed should have a picture or graphic.