iRubric: Business Plan - Final Project Rubric

edit print share Copy to my rubrics Bookmark test run assess... delete Do more...

Business Plan - Final Project Rubric

Students develop a business plan for a retail or service business that they are personally interested in starting. Each student will be responsible for all portions of the comprehensive plan that covers everythnig, including Executive Summary, Business Description, writing a mission statement, developing the marketing plan, etc.

Rubric Code: EC2XWC

By Lisa12

Ready to use

Public Rubric

Subject: Business

Type: Project

Grade Levels: 9-12, Undergraduate

Business Plan Project 100 %
	Excellent Meets or Exceeds Highest Expectations (N/A)	Good Above Expectations (N/A)	Fair Meets Expectations (N/A)	Poor Does not meed expectations (N/A)
Title Page and Table of Contents 10 pts Completed with logo and slogan. Table of contents includes Categories and page numbers. Appendices	Excellent Completed all content for this area.	Good Completed most content.	Fair Missing most content.	Poor Missed Title Page or Table of Contents.
Overview/ Executive Summary 20 pts Basic Description, Business Product or Service, Brainstorm Legal structure, Location & Facilities. Convinces reader that business is sound and has opportunity for success	Excellent Completed all content for this area. One page requirement met.	Good Completed most content.	Fair Missing most content	Poor Missed entire page.
Mission & Vision Statement 6 pts Precise and to the point Vision and Mission Statement.	Excellent Completed all content for this area.	Good Completed most content.	Fair Missing most content	Poor Missed entire page.
Management & Operations 30 pts Brainstorm of Ideas, Organizational overview, Org Chart, Owners Resume, Job Descriptions, Policies & Procedures	Excellent Completed all content for this area. Resume is one page in length.	Good Completed most content.	Fair Missing most content	Poor Missed entire page.
Operations 20 pts Location, Equipment, Supplies,	Excellent Completed all content for this area. Numbers match rest of Business Plan.	Good Completed most content.	Fair Missing most content	Poor Missed entire page.
Marketing Plan 20 pts Identify Market, Customer and Competitors, Product, Price, SWOT	Excellent Completed all content for this area.	Good Completed most content.	Fair Missing most content	Poor Missed entire page.
Additional Marketing Requirement 10 pts Primary Market Survey,	Excellent Completed all content for this area.	Good Completed most content.	Fair Missing most content	Poor Missed entire page.
Financial Plan 40 pts Finance, Banking, Income Statement, Balance Sheet, Cash Flow Statement	Excellent Completed all content for this area.	Good Completed most content.	Fair Missing most content	Poor Missed entire page.
Creativity, and Estetics 10 pts Keeps the reader's attention. Helps make plan visually attractive to reader. Created advertisement or other marketing idea.	Excellent Completed an advertisement or business card for business.	Good Completed business plan but didn't add any advertisement.	Fair Met most requirements of business plan without advertisement.	Poor Didn't complete business plan or advertisement.
Report Mechanics 5 pts Clear, concise with logical sequence of information. Check spelling, grammar, capitalization, punctuation and sentence structure.	Excellent Met all requirements of report mechanics.	Good Met most requirements of report mechanics with few errors.	Fair Did not meet most of requirements of report mechanics.	Poor Did not meet any requirements of report mechanics.

Keywords:

Entrepreneurial Business Plan

Subjects:

Business

Types:

Project

Discuss this rubric