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iRubric: Business Plan - Final Project Rubric

iRubric: Business Plan - Final Project Rubric

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Business Plan - Final Project Rubric 
Business Plan - Final Project Rubric
Students develop a business plan for a retail or service business that they are personally interested in starting. Each student will be responsible for all portions of the comprehensive plan that covers everythnig, including Executive Summary, Business Description, writing a mission statement, developing the marketing plan, etc.
Rubric Code: E95WW9
By mikerobynt
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Business Plan Capstone Project
  Excellent

0 pts

Good

0 pts

Fair

0 pts

Poor

0 pts

Title Page and Table of Contents
5 pts

Completed with logo and business address, phone, fax, email and web address. Table of contents includes Categories and page numbers.
Excellent

Meets or Exceeds Highest Expectations.
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content.
Poor

Does not meed expectations
Missed Title Page or Table of Contents.
Executive Summary
20 pts

Convinces reader that business is sound and has opportunity for success.
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Company Description
30 pts

Basic Description
Business Product or Service,
Legal structure,
Location & Facilities
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Products and Services
25 pts

Details the products or service the firm provides. Items that will be offered. Services available. Costs of the products or services. Cite sources of information found for pricing.
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Marketing Plan
60 pts

Identify Market Segments
Customer and Competitor Analysis. Contains Product, Price, Place, Promotion information.
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Management
15 pts

Organizational Structure
Staffing, including job descriptions.
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Operational Plan
30 pts

Start-up Costs
Estimated Sales & Profits
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Report Mechanics
10 pts

Clear, concise with logical sequence of information. Check spelling, grammar, capitalization, punctuation and sentence structure.
Excellent

Meets or Exceeds Highest Expectations
Met all requirements
of report mechanics.
Good

Above Expectations
Met most requirements of report mechanics with few errors.
Fair

Meets Expectations
Did not meet most of requirements of report mechanics.
Poor

Does not meed expectations
Did not meet any requirements of report mechanics.
Creativity/Effort
50 pts

Helps make plan visually attractive to reader. Student was present for class each day the project was assigned and worked diligently on the assignment.
Excellent

Meets or Exceeds Highest Expectations. Was present in class everyday the project was assigned.
Good

Above Expectations
Completed business plan but was not present in class each day.
Fair

Meets Expectations
met most requirements of business plan and was not present in class each day.
Poor

Does not meed expectations
Didn't complete business plan. Student missed more than 3 days during the project.
Bibliography
5 pts

Cited sources of information. Copy the URL's of the sites used on seperate page
Excellent

Meets or Exceeds Highest Expectations
Completed all cited sources on seperate page.
Good

Above Expectations
Completed a cited source page with few errors.
Fair

Meets Expectations
Completed Cited Sources but not on seperate page.
Poor

Does not meed expectations
Did not cited sources.



Keywords:
  • Entrepreneurial Business Plan

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