iRubric: Proyecto de Publicidad rubric

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Proyecto de Publicidad

Advertising Project

Your task is to create an advertising campaign with a print ad and commercial for an innovative product you create.

Rubric Code: E6B873

By cpalacios04

Draft

Public Rubric

Subject: Foreign Languages

Type: Project

Grade Levels: 9-12

Proyecto de Publicidad
	U 1 pts	S 2 pts	P 3 pts	D 4 pts
Pitch Persuasion Were persuasive facts and opinions used in the advertisement?	U There was at least 1 fact and/or opinion given for your product.	S There were 2 convincing facts and at least 1 opinion given to support why people should buy your product.	P There were 3 convincing facts and at least 2 opinions given to support why people should buy your product.	D There were 4 or more convincing facts and at least 2 opinions given to support why people should buy your product.
Audience Persuasion Did you use effective convincing and persuasive language to get audience to buy product?	U -It was unclear who your audience was. -Nothing about the advertisement was convincing or useful for selling your product. -No evident use of any persuasive device.	S -Your advertisement did not connect with your intended audience. -Very little of the advertisement was convincing to buy your product. -1 persuasive device used.	P -Your advertisement did not connect with your intended audience. Your advertisement was convincing to buy your product. - 2-3 persuasive devices used.	D It was very clear who your audience was. -You connected well with your audience and provided a convincing argument as to why they should purchase your product. -4 or more persuasive devices used.
Slogan Did you create a slogan that was memorable and effective in describing and selling the product?	U The slogan was not effective in describing and selling the product.	S The slogan was mildly effective in describing and selling the product.	P The slogan was good, but can be better.	D The slogan was very effective in describing and selling the product.
Creativity Is the creativity relevant to the product?	U There was no relevance between the product and the creativity. No new product was created.	S There was little relevance between the product and the creativity. Product had minor adjustments to an existing product.	P Creativity was average, related to the product. Project had major adjustments to an existing product.	D There was above average creativity and thought put into the product. Product exhibited a brand new concept, design, and usage.
Product Designed Has thought and time been taken to develop the product.	U The product is not put together well. No packaging, no development of design.	S The product is interesting to the intended audience. Some time was placed in creation. Product design is somewhat developed.	P The product is appealing to the intended audience. The product was developed and work into design is demonstrated.	D The product is appealing to the intended audience. The product is creative, concept is developed, and demonstrates excellence.
Print Ad/Commercial Print Ad is engaging and develops product.	U The print ad is not appealing. Ad is not complete. No time was put into the work. Commercial incomplete. <30 seconds.	S The print ad is somewhat appealing. Ad is complete. Effort has been placed in creation of Ad. Commercial complete. =30 second min.	P The print ad is appealing. Ad is complete. Demonstrates an idea that ties into the commercial. Commercial complete =30 second min.	D The print ad is excellent. Demonstrates a cohesiveness with product and commercial. Is unique, original, and well thought out. Commercial complete >30 seconds.
Effective Use of Technology	U Technology was not incorporated into the project.	S Student(s) did not use the technology available to them in an effective manner. The digital media did not effectively support the project.	P Student(s) demonstrate the ability to use technology of effectively but not at the superior level. Digital media did not support the project at the superior level but was sufficient.	D Students demonstrate creative thinking, construct knowledge, and develop innovative products and processes. Students use digital media to communicate and collaborate to support project. Students demonstrate a sound understanding of technology concepts, systems, and operations.
Final Presentation	U -I did not come to class with my required materials during the creative process. -The final product was unorganized, messy, and was not suitable for this task. -There is no evidence of the process you took for creating your product.	S -There is very little evidence to the creation process. -One of the work days you came prepared with the proper materials for your project. -You used classtime well on one of the workdays. -The final presentation was average with little effort put into the design of the product or advertisement.	P -I did come to class with my required materials during two days of the creative process. -The final product was neat and was suitable for this task. -The final presentation was above average with more than average effort demonstrated in the final product.	D -There is sufficient evidence of the creation process of your advertisement. -You came to class prepare for all of the work days and stayed on task consistently. -The final production was a great example of a successful advertisement for your product.

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