iRubric: Print Advertisement rubric

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Print Advertisement

You must create a print advertisement for a product you use. This ad will be placed online or a printed magazine.

Rubric Code: E2X39WW

By BAM0706

Ready to use

Public Rubric

Subject: English

Type: Assignment

Grade Levels: 9-12

Print Advertisement
	1 pts	2 pts	3 pts	4 pts
Message Information on the product is clearly laid out.	1 Word choice is too simple or repetitive.	2 Word choice is mostly engaging. You have some variety in the style of ad.	3 Word choice is engaging and you have a distinctive writer's voice. Audience clearly understands what this product is all about.	4 Writing is engaging and shows an outstanding writer's voice. Audience clearly understands the product and the message behind it.
Slogan and Logo Product contains a logo and slogan are clearly identified.	1 Includes no colour and/or inefficient use of space. Ad is confusing. Slogan and logo are lacking.	2 Includes some colour but overall poor organization. Poor slogan and or logo,	3 Good use of colour and space. Ad is well organized. Effective slogan and logo.	4 Excellent use of colour and space. Excellent organization. Excellent slogan and logo.
Target Audience Target audience is identified.	1 Ad is neither suitable nor relevant for the target audience.	2 Ad is somewhat suitable and relevant for the targeted audience.	3 Ad is mostly suitable and relevant for the target audience.	4 Ad is completely suitable and relevant for the target audience.
Persuasive Techniques Persuasive techniques used in advertisement.	1 1 or no use of persuasive techniques. Or although most or all techniques are present, their effect is not persuasive.	2 2-3 persuasive techniques effectivley used in advertisement. Effect is persuasive.	3 4 persuasive techniques used in the print advertiement. Effect is persuasive.	4 5 or more persuasive techniques are used in the print advertisement. Effect is persuasive.