iRubric: Marketing Proposal rubric

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Marketing Proposal

Development of a marketing proposal

Rubric Code: DXCBA3B

By cgsoberano

Ready to use

Public Rubric

Subject: Business

Type: Project

Grade Levels: Undergraduate

Marketing Category
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Marketing Objectives	Poor Marketing objectives are missing or those that are identified are not quantified or are inappropriate.	Fair	Good Linkage of marketing objectives to business is not clearly stated. Some of the objectives and goals are unclear and/or not appropriately quantified.	Excellent The marketing objectives are clearly stated and appropriately quantified.
Marketing Strategy	Poor Student made no attempt, did not present or was not present during all of the presentations.	Fair Determined the target market, used market segmentation.	Good Determined the target market, used market segmentation, and identified distribution channels.	Excellent Determined the target market, used market segmentation, identified distribution channels and developed a marketing mix.
Target Audience/Segment	Poor Little or no detail provided on target market and its characteristics and needs.	Fair	Good Provides a description of the target market and its characteristics and needs, but is limited in depth and use of secondary data to support the assessment.	Excellent An outstanding assessment that clearly identifies the target market, its characteristics and needs, and utilizes secondary sources to support this assessment.
Pricing Strategy	Poor Pricing strategy is missing or weak. Tactics are unclear and hard to understand.	Fair Pricing strategy is clear. Most of the tactics are clearly identified, but some detail on tactics is missing, or hard to understand.	Good	Excellent Pricing strategy or strategies for managing price are thoroughly and clearly identified and reasoned. Sufficient detail about tactics is provided.
Report	Poor Student made no attempt, did not present or was not present during all of the presentations.<BR> Report is in a binder, or stapled, or paper clipped with or without dividers and contains less than five required sections.	Fair Report is stapled or paper clipped with dividers and contains five or more of the seven required sections.	Good Report is in a binder, uses dividers and contains six of the seven required sections.	Excellent Report is in a binder, uses dividers and contains a minimum of seven sections.
Presentation
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
PowerPoint/Graphics	Poor The slides are not legible. The amount of text is too great for the space provided. There are several grammatical errors. There is little use of graphics or effects. The information does not consistently support images.	Fair Slides are legible. Amount of text is too great for the amount of space provided. Some grammatical errors. Less than half the slides have graphics or effects. Information supports images at times.	Good Slides are attractive. Text is legible. No grammatical errors. More than half of the slides use graphics and effects to enhance presentation. Information adequately supports images.	Excellent Slides are attractive. Text is legible. No grammatical errors. Graphics and effects are used throughout to enhance presentation. Information is at the advanced level and consistently supports images.
Knowledge	Poor Speaker simply reads the material displayed.	Fair Speaker brings little knowledge to the presentation beyond what is displayed.	Good Speaker is well informed and elaborates a bit beyond the material displayed.	Excellent Speaker is well informed and elaborates beyond the displayed material.
Eye Contact and Elocution	Poor Presenter reads all of the report with no eye contact.<BR> Mumbles, incorrectly pronounces terms, and speaks too quickly or quietly for students in the back of class to hear.	Fair Presenter maintains eye contact most of the time but frequently returns to notes. Voice is low. Presenter incorrectly pronounces terms. Audience members have difficulty hearing presentation.	Good Presenter maintains eye contact most of the time but occasionally returns to notes. Voice is clear. Presenter pronounces most words correctly. Most audience members can hear presentation.	Excellent Presenter maintains eye contact with audience, seldom returns to notes. Presenter uses a clear voice and correct, precise pronunciation of all words so that all audience members can hear presentation.
Time Requirement	Poor Missed five minute requirement by seven minutes but not less than three minutes.	Fair Missed five minute requirement by three minutes but not less than one minute.	Good Missed five minute requirement by less than one minute.	Excellent Met or exceeded five minute requirement.

Keywords:

Sales and Marketing Plan

Subjects:

Business

Types:

Exam
Project

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