Goals and objectives
Camera exposure, correct f/stop and shutter speed, photoshop/editing
Clean focus or creative use of depth-of-field
Imagination, expression, creative approach
Photographic guidelines, eye movement, space usage, organization of image
Visual impact, emotional reaction, mood, etc.
Photoshop: dodging, burning, cropping, clean presentation, etc.
Work ethic, stays on task, attentiveness, involvement in class activities and proper file classification techniques.