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Video Vector Project 
Rubric Code: DX4W6X
By NoLimitAutumn
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12, Undergraduate

Powered by iRubric Video Vector Project
  Poor

10 pts

Fair

20 pts

Good

25 pts

Part 1: Lesson 1.1

Poor

Target Market mentioned generally without specifics. Lists advertisements used.
Fair

Specific Target Market, advertisements used and best choice for Video Vector
Good

Specific Target Markets with reasoning, ads used, best choice, detailed explanation why that menthod was chosen.
Part 2: Lesson 1.2

Poor

Clip art images used with captions.
Fair

Clip art images used with some of own drawing, description of why it would be effective.
Good

Originally created images used with detailed descriptions about unwritten messages to consumers and why the images will be effective.
Part 3: Lesson 1.3

Poor

Marketing Strategy includes advertising strategy.
Fair

Marketing Strategy includes advertising strategy and general policies.
Good

Marketing Strategy includes advertising strategy and includes detailed description of policies.
Part 4: Two Ads

Poor

At least one ad used
Fair

Two ads used with some description.
Good

Two ads used with detailed description on why those ads were chosen and why they would be effective.




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