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iRubric: Marketing You Project - Part 2 rubric

iRubric: Marketing You Project - Part 2 rubric

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Marketing You Project - Part 2 
Marketing You Project - Part 1
The purpose of the project is for the student to become the product and match his or her attributes projected five years from now to the needs of a company (the target market). The student will identify three companies that require the student's attributes in order to meet the needs of their target markets. This is the second part of a two-part project. The combined scores of both parts will be combined to result in a total grade of 100 points.
Rubric Code: D992C
By johnhowe
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: (none)

Powered by iRubric Marketing Project
The identification of product attributes and their relationship to the needs of target markets.
  Not Acceptable

No answer provided.

0 pts

Poor

Answers Incomplete.

1 pts

Fair

Answers Adequate.

2.3 pts

Good

Answers Above Average

3 pts

Projected Attributes
16 %

A listing of the students projected skills, abilities, work experience, training and education five years from now.
Not Acceptable

Section left blank.
Poor

Parts of the section incomplete. Attributes not completely identified. Little effort shown.
Fair

The basic attributes were adequately defined. Reasonable effort shown.
Good

The attributes were clearly stated, well thought out, and complete.
Company 1 -Products
4 %

Describe the primary product or service offered by this company.
Not Acceptable

Section left blank.
Poor

Target market product or service not adequately defined.
Fair

Target market product or service adequately defined.
Good

Target market product or service completely defined.
Company 1 - Customer Needs
6 %

Describe the customer needs satisfied by the product or service.
Not Acceptable

Section left blank.
Poor

Customer needs not described well.
Fair

Customer needs adequately defined.
Good

Customer needs completely defined.
Company 1 - Primary Market
6 %

Describe the company's primary target market in terms of geographical area, demographics, and psychographics.
Not Acceptable

Section left blank.
Poor

Description of target market incomplete. Little effort shown in identification.
Fair

Target market adequately defined in all areas. Some research effort shown.
Good

Target market very well defined. Good research effort shown.
Company 1 - Job Title and Duties
4 %

List a job title and duties of that position.
Not Acceptable

Section left blank.
Poor

Job Duties incomplete or not tied to the position title.
Fair

Job duties satisfactory and basically tied to the position title.
Good

Job duties vey well defined and tied to the position title.
Company 1 - Your Attributes
8 %

List your projected attributes that correspond to the job duties of the selected position.
Not Acceptable

Section left blank.
Poor

Attributes incomplete or not matched to the position's duties.
Fair

The list of attributes was satisfactory and generally matched the duties.
Good

The attributes were complete and tied directly to the identified position.
Company 2 -Products
4 %

Describe the primary product or service offered by this company.
Not Acceptable

Section left blank.
Poor

Target market product or service not adequately defined.
Fair

Target market product or service adequately defined.
Good

Target market product or service completely defined.
Company 2 - Customer Needs
6 %

Describe the customer needs satisfied by the product or service.
Not Acceptable

Section left blank.
Poor

Customer needs not described well.
Fair

Customer needs adequately defined.
Good

Customer needs completely defined.
Company 2 - Primary Market
6 %

Describe the company's primary target market in terms of geographical area, demographics, and psychographics.
Not Acceptable

Section left blank.
Poor

Description of target market incomplete. Little effort shown in identification.
Fair

Target market adequately defined in all areas. Some research effort shown.
Good

Target market very well defined. Good research effort shown.
Company 2 - Job Title and Duties
4 %

List a job title and duties of that position.
Not Acceptable

Section left blank.
Poor

Job Duties incomplete or not tied to the position title.
Fair

Job duties satisfactory and basically tied to the position title.
Good

Job duties vey well defined and tied to the position title.
Company 2 - Your Attributes
8 %

List your projected attributes that correspond to the job duties of the selected position.
Not Acceptable

Section left blank.
Poor

Attributes incomplete or not matched to the position's duties.
Fair

The list of attributes was satisfactory and generally matched the duties.
Good

The attributes were complete and tied directly to the identified position.
Company 3 -Products
4 %

Describe the primary product or service offered by this company.
Not Acceptable

Section left blank.
Poor

Target market product or service not adequately defined.
Fair

Target market product or service adequately defined.
Good

Target market product or service completely defined.
Company 3 - Customer Needs
6 %

Describe the customer needs satisfied by the product or service.
Not Acceptable

Section left blank.
Poor

Customer needs not described well.
Fair

Customer needs adequately defined.
Good

Customer needs completely defined.
Company 3 - Primary Market
6 %

Describe the company's primary target market in terms of geographical area, demographics, and psychographics.
Not Acceptable

Section left blank.
Poor

Description of target market incomplete. Little effort shown in identification.
Fair

Target market adequately defined in all areas. Some research effort shown.
Good

Target market very well defined. Good research effort shown.
Company 3 - Job Title and Duties
4 %

List a job title and duties of that position.
Not Acceptable

Section left blank.
Poor

Job Duties incomplete or not tied to the position title.
Fair

Job duties satisfactory and basically tied to the position title.
Good

Job duties vey well defined and tied to the position title.
Company 3 - Your Attributes
8 %

List your projected attributes that correspond to the job duties of the selected position.
Not Acceptable

Section left blank.
Poor

Attributes incomplete or not matched to the position's duties.
Fair

The list of attributes was satisfactory and generally matched the duties.
Good

The attributes were complete and tied directly to the identified position.



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  • Marketing Class Project

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