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iRubric: Persuasive Advertisement rubric

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Persuasive Advertisement 
Rubric Code: D8282W
Ready to use
Public Rubric
Subject: English  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Persuasive Advertisement
  Exemplary

20 pts

Average

15 pts

Poor

10 pts

Product

Exemplary

The product is obvious upon viewing.
Brand name, logo, and slogan are present
Average

The product is only obvious from a categorical perspective (e.g. food rather than the type of food).
2 of 3 elements are present
Poor

The product is not obvious and the viewer cannot discern what is being advertised. Only 1/or no elements are present
Persuasive Techniques

Exemplary

Two or more persuasive techniques are obvious upon viewing.
Average

Only one persuasive technique is obvious upon viewing.
Poor

Persuasive techniques are not obvious upon viewing.
Images

Exemplary

The images clearly add to the advertising of the product and persuasion.
Average

The images add some clarity to the product advertisement and persuasion.
Poor

The images add little to no clarity to the product and persuasion.
Essay

Exemplary

The essay is well-organized, typed and effectively addresses/answers the prompt...Overall, errors in mechanics are minor
Average

The essay is typed, somewhat addresses/answers the prompt...Some errors in mechanics
Poor

The essay is typed but doesn't adhere to the format and/or doesn't address/answer the prompt....Major errors in mehanics
Neatness and presentation

Exemplary

The advertisement presentation is creative and draws visual attention, adding to the product idea.
Average

The advertisement presentation is neutral, neither encouraging or discouraging the product.
Poor

The advertisement presentation is sloppy, bland, and does not appeal to the eye in order to add to the product or persuasion.



Keywords:
  • Persuasive project - design a product for Ms. Colbert-White

Subjects:






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