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iRubric: Business Plan Grading Rubric (Written)

iRubric: Business Plan Grading Rubric (Written)

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Business Plan Grading Rubric (Written) 
Business Plan Grading Rubric (Written)
Business Plan for Immersion
Rubric Code: D222XXW
By SantaC14
Ready to use
Public Rubric
Subject: Business  
Type: Assessment  
Grade Levels: 9-12

Powered by iRubric Business Plan Rubric
  Advanced

5 pts

Proficient

4 pts

Sufficient

3 pts

Poor /Lacking Info

2 pts

SCORE

(N/A)

Introductory Elements

Table of Contents OR
Executive Summary
Advanced

Introductory elements were included and completed correctly, including a detailed executive summary that thoroughly summarizes the business.
Proficient

Introductory elements were included and completed correctly, including an executive summary.
Sufficient

Introductory elements were included but contained errors.
Poor /Lacking Info

Introductory elements were omitted and/or contained errors.
SCORE
Business Description

Brief description of the Business (or Idea)
Advanced

An overview of the business is provided which includes information regarding the reason for starting, basic activity, business focus, goods and/or services provided, primary customers, and location.
Proficient

An overview of the business is provided which includes a large portion but not all of the requested information.
Sufficient

An overview of the business is provided but is lacking significant pieces of the requested information.
Poor /Lacking Info

An overview of the company is not provided.
SCORE
Industry Analysis

Advanced

Provides complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.
Proficient

Provides fairly complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.
Sufficient

Provides somewhat complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.
Poor /Lacking Info

Provides largely incomplete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.
SCORE
Mission Statement

Advanced

Mission statement is clear, concise, and describes the purpose of the business. Core values are included and reflect an understanding of the fundamental beliefs regarding the appropriate manner in which to conduct company activities.
Proficient

Mission statement is clear, and describes the purpose of the business. Core values are included and reflect an understanding of the fundamental beliefs regarding the appropriate manner in which to conduct company activities.
Sufficient

Mission statement is included and describes the purpose of the business. Core values are included but do not reflect an understanding of the fundamental beliefs regarding the appropriate manner in which to conduct company activities.
Poor /Lacking Info

Mission statement is not included.
SCORE
Management Plan

Explanation of how things will be done.
Advanced

Form of business ownership was chosen, defined, and reasoning was given for the choice of ownership. Thorough explanation of how things will be accomplished.
Proficient

Form of business ownership was chosen and defined. Some explanation of how things will be accomplished.
Sufficient

Form of business ownership was chosen.
No explanation of how things will be done.
Poor /Lacking Info

No form of business ownership was included in the plan. Permits/licenses/certifications omitted. No explanation of methods of doing things.
SCORE
Product &/or Services

Identify and describe all products/Services, explain how your products will be competitive.
Advanced

Product/Service mix was clearly discussed and included a complete line of product/service offerings and included reasoning for the selection. Includes explanation of how your products will be competitive.
Proficient

Product/Service mix was clearly discussed and included a complete line of product/service offerings. Explanation of how your products will be competitive was unclear.
Sufficient

Product/Service mix was partially discussed and seemed to lack a complete line of product/service offerings. Explanation of how your products will be competitive was missing.
Poor /Lacking Info

Product/Service mix was partially discussed or some was omitted. Explanation of how your products will be competitive is missing.
SCORE
Marketing

Who are your customers, where are they,what do they want?
What is your marketing mix (4 p's).
Advanced

Marketing of the business was thoroughly discussed including the identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotion.
Proficient

Marketing of the business was discussed including the identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotions.
Sufficient

Marketing of the business was partially discussed including some but not all of the following: identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotions.
Poor /Lacking Info

Marketing of the business was partially discussed but lacked mention of any specific information.
SCORE
Financial Management

Start-up Costs
Advanced

Financing strategies and concepts were discussed. Detailed start-up cost reports included.
Proficient

Start-up cost reports included.
Sufficient

Some start-up cost reports were included.
Poor /Lacking Info

No start-up cost reports were included.
SCORE
Writing Skills

Advanced

No writing mechanics errors; writing style is easy for reader to follow.
Proficient

Occasional mechanics errors. Writing style is easy for reader to follow.
Sufficient

Fair number of mechanics errors. Writing style sometimes lacks clarity for reader.
Poor /Lacking Info

Mechanics errors on every page. Writing style lacks clarity to the point of not being understandable.
SCORE



Keywords:
  • Immersion, business plan

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