iRubric: Propaganda Radio Ad rubric

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Propaganda Radio Ad

2013 Radio Ad Analysis Presentation

Rubric for 30 second political ad using four propaganda techniques.

Rubric Code: CXX6A87

By CRHSGov

Ready to use

Public Rubric

Subject: Social Sciences

Type: Presentation

Grade Levels: 9-12, Undergraduate

Political Radio Ad
	Model Speaker 5 pts	Spokesperson 4 pts	Average Speaker 3 pts	Fledgling Speaker 2 pts	Lax Speaker 0 pts
vivid/provocative opening remarks	Model Speaker Your riveting attention getter grabbed attention of audience. Lots of surprise brows around the room! Excellent work!	Spokesperson Your attention getter had the audience watching/thinking. The audience was clearly engaged.	Average Speaker Audience was listening with some attention. You need to work on this skill.	Fledgling Speaker Attention device was boring; it had the opposite of the intended effect. Work for a more creative, surprising opening to your speeches.	Lax Speaker You skipped the attention getter entirely. This undermined your ability to connect with the audience throughout the speech.
Uses of propaganda techniques	Model Speaker Use four types of propaganda techniques correctly in your ad.	Spokesperson Use three types of propaganda techniques correctly in your ad.	Average Speaker Use two types of propaganda techniques correctly in your ad.	Fledgling Speaker Use one types of propaganda techniques correctly in your ad.	Lax Speaker Didn't use propaganda techniques correctly.
use of emotional appeals	Model Speaker You use powerful emotional appeals that enthrall the audience, creating an emotional rollercoaster that we don't want to get off!	Spokesperson You use emotional appeals that engage the audience.	Average Speaker While much of the speech was emotionless and a bit dry there were a few moments in which you succeeded in engaging the audience emotionally.	Fledgling Speaker You make a few attempts at emotional appeals but the speech is dry and lacks emotion to support the message.	Lax Speaker No attempt made to focus the audience on the message through emotional appeals.
use of logical appeals	Model Speaker Your arguments are clear, follow a rational internal logic and lead the audience to support your position.	Spokesperson Your arguments are clear, follow a rational internal logic and help the audience to support your position.	Average Speaker While you attempt to follow an internal logic your arguments are occasionally hard to follow.	Fledgling Speaker Your arguments are confusing though there is, at times, an apparent internal logic.	Lax Speaker No apparent internal logic to hold your arguments together. Very difficult to follow.
oral style you sound like you are talking rather than reading	Model Speaker Conversational style flows easily; you engage and enthrall the audience	Spokesperson Mostly conversational; throughout most of the speech you engage the audience. Work just a bit to excite and enthrall the audience more fully.	Average Speaker While much of the speech is in written style or read there are a few moments when you break from the written word and talk to us -- you come alive at these times and we connect fully. Work to maintain this engaging style throughout!	Fledgling Speaker Attempts to be conversational; reading some of speech	Lax Speaker Not conversational; reads most or all of the speech
verbal pauses (uh, um, you know, etc…)	Model Speaker Conversational style flows easily; you engage and enthrall the audience without distracting with verbal pauses.	Spokesperson Only a few verbal pauses that do not detract from the fluency of the message	Average Speaker The verbal pauses begin to interrupt the flow of your speech. This disrupts audience attention.	Fledgling Speaker The consistent verbal pauses interrupt the flow of your speech and force the audience to work to follow the flow of the speech.	Lax Speaker Nearly impossible to follow the flow of the speech due to the constant interruptions caused by verbal pauses.
Content Development	Model Speaker You use appropriate, relevant, and compelling content to illustrate mastery of the subject, conveying your understanding, and shaping the whole work.	Spokesperson You use appropriate, relevant, and compelling content to explore ideas within the context of the subject and shape the whole work.	Average Speaker You use appropriate and relevant content to develop and explore ideas through most of the work.	Fledgling Speaker You use appropriate and relevant content to develop simple ideas in some parts of the work.	Lax Speaker Your content development needs far more depth in order to convey an understanding of the subject.
Length 30 second radio ad, not too short or too long	Model Speaker 30 seconds on the dot.	Spokesperson Longer or shorter than 30 seconds by 2	Average Speaker Longer or shorter than 30 seconds by 5	Fledgling Speaker Longer or shorter than 30 seconds by 7	Lax Speaker Longer or shorter than 30 seconds by 10+

Keywords:

Propaganda

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Presentation

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