iRubric: Strategic Plan Grade Form_Fall 2017 rubric

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Strategic Plan Grade Form_Fall 2017

Strategic Plan Grade Form

Grading form for Strategic Plan Paper

Rubric Code: CX98BCW

By plgreenw

Ready to use

Public Rubric

Subject: Business

Type: Project

Grade Levels: Graduate

Strategic Plan Project Enter rubric description
	Poor 1 pts	Fair 2 pts	Adequate 3 pts	Good 4 pts	Excellent 5 pts
Grammar, writing style, professiona Conforms to standards for written work in recognized style manual (e.g., no typos, proper footnotes, subheadings)	Poor	Fair	Adequate	Good	Excellent
Background Presents organization's mission and vision, history, products and services, target markets and other information. Presents company strategic direction.	Poor	Fair	Adequate	Good	Excellent
Strategic Lessons Provides 10 or more lessons from Management Team that identifies past practices that provided for success or lack of success. Guides management to avoid that practice in the future.	Poor	Fair	Adequate	Good	Excellent
Competitive, Environmental and Mark Prepares an identification and analysis of industry trends, macro trends, customer issues and trends, and competitor strengths and weaknesses. Provides data for O and T of SWOT.	Poor	Fair	Adequate	Good	Excellent
Operations Analysis Evaluates internal resources and capabilities of the company by analyzing the key performance drivers and S and W of SWOT.	Poor	Fair	Adequate	Good	Excellent
SWOT Summary Identifies key SWOT items and develops key strategies for firm using SWOT analysis table. Properly summarizes External and Internal analyses.	Poor	Fair	Adequate	Good	Excellent
Strategic and Development Objective Sets overall organizational goals for the next five years that will provide firm with direction to accomplish SWOT items.	Poor	Fair	Adequate	Good	Excellent
Marketing and Operations Plan Develops specific 12 to 18 month tactics in marketing and operations that are aligned with strategies and overall mission, vision and objectives. Set deadlines and responsibilities.	Poor	Fair	Adequate	Good	Excellent
Revised Mission and Vision Statemen Successfully evaluates and suggests a revised Mission and Vision Statement based on Strategic analysis and plan.	Poor	Fair	Adequate	Good	Excellent
Ranking vs Other plans how it compares to other plans prepared in class.	Poor	Fair	Adequate	Good	Excellent