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iRubric: Bachelor of Business Administration (Honours) rubric

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Bachelor of Business Administration (Honours) 
Intro. to Entrepreneurship: Business Plan
Strategic Decision Making
Rubric Code: CA456C
By quekjkinrubric
Draft
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

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  None

0 pts

Poor

Does not meet Expectations

5 pts

Fair

Meets Expectations, yet lacks some of the information

10 pts

Good

Is above Expectations, only contains minimal errors or does not include all necessary parts.

15 pts

Excellent

Meets or Exceeds Highest Expectations.

20 pts

Vision & Mission
10 %

None

None.
Poor

Vision and Revised Mission Statements are not clearly described. Reasons for the changes are not clearly described.
Fair

Vision and Revised Mission Statements are clearly described. Reasons for the changes are not clearly described.
Good

Vision and Revised Mission Statements are clearly described. Reasons for the changes are acceptable.
Excellent

Vision and Revised Mission Statements are clearly described. Reasons for the changes are clearly described.
Corporate Strategy
20 %

None

None.
Poor

Acceptable description for only one element.
Fair

Acceptable description for both elements.
Good

Clearly described one element but provides an acceptable description for the other element.
Excellent

Clearly described both elements as follows:-

1. Existing corporate strategy eg. vertical integration, horizontal integration, concentration, diversification, international.

2. Revised corporate strategy and reasons for the changes.
Competitive Strategy
15 %

None

None.
Poor

Acceptable description for only one element.
Fair

Acceptable description for both elements.
Good

Clearly described one element but provides an acceptable description for the other element.
Excellent

Clearly described both elements as follows:-

1. Existing competitive strategy eg cost leadership, differentiation, focus.

2. Revised competitive strategy and reasons for the changes.
Value Chain Analysis
20 %

None

None.
Poor

Contains 1-3 of the required elements and clearly described.
Fair

Contains 4-6 of the required elements and clearly described.
Good

Contains 7-8 of the required elements and clearly described.
Excellent

Contains all 9 of the required elements and clearly described.
1. inbound logistics
2. operations
3. outbound logistics
4. marketing/sales
5. customer service
6. procurement
7. technology
8. human resources
9. infrastructure
Porter's Five Forces
15 %

None

None.
Poor

Contains 1-2 of the required elements.
Fair

Contains 3 of the required elements and clearly described.
Good

Contains 4 of the required elements and clearly described.
Excellent

Contains all 5 of the required elements and clearly described.
1. rivalry among competitors
2. threat of entry
3. bargaining power of buyers
4. bargaining power of suppliers
5. threat of substitutes
6. procurement
7. technology
8. human resources
9. infrastructure
Organization Structure & Culture
20 %

None

None.
Poor

Contains 1 element only.
Fair

Contains 2-3 elements clearly described.
Good

Contains all 4 elements with 3 clearly described and 1 element not clearly described.
Excellent

Clearly described all 4 elements as follows:-

1. Existing organization structure.
2. Revised organization structure.
3. Existing corporate culture.
4. Revised corporate culture.



Keywords:
  • Strategies

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