iRubric: Grade 5/6 Music Advertisement rubric

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Grade 5/6 Music Advertisement

1) In groups of 3-4 create an original 30-60 second commercial using music to highlight a product of your choice. 2) Choose music that compliments your advertisement and is timed effectively. 3) Write a slogan to go with your product. 4) Write a short response (1-2 paragraphs) answering the question: What type of music did you choose for your advertisement and why did you choose it? Explain in detail how you made your choice.

Rubric Code: C97449

By jmarques

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Public Rubric

Subject: Music

Type: Assignment

Grade Levels: K-5

5/6 Music Advertisement
	1 (N/A)	2 (N/A)	3 (N/A)	4 (N/A)
Creativity and Originality	1 Advertisement lacks creativity and originality. There is little to no significant evidence that the group put thought or effort into creating an unique and original advertisement	2 Advertisement shows limited creativity and originality. It is not significantly evident that the group put thought or effort into creating an original advertisement.	3 Advertisement is creative and original. It is evident that the group put thought and effort into creating an original advertisement.	4 Advertisement is very creative and original. It is evident that the group put considerable thought and a lot of effort into creating an original advertisement.
Effective Choice of Music	1 The music was not used purposefully or effectively to highlight the product being advertised. The music did not compliment the storyline and was not timed effectively.	2 The music was used somewhat purposefully and effectively to highlight the product being Advertised. The music complimented the storyline in a minor way and was not timed effectively.	3 The music was used purposefully and effectively to highlight the product being Advertised. The music complimented the storyline and was timed effectively.	4 The music was used purposefully and effectively to highlight the product being advertised. The music complimented the storyline and was timed expertly. The music stood out as a key part of the advertisement.
Slogan	1 The slogan was not used effectively to advertise the product.	2 The slogan was used somewhat effectively to advertise the product.	3 The slogan was used effectively to advertise the product.	4 The slogan was very effective in advertising the product.
Individual Responses	1 The writer is not able to identify the type of music they chose or why they chose it for their advertisement. They used no detail in their explanation.	2 The writer is somewhat able to identify the type of music they chose and why they chose it for their advertisement. They could use more detail in their explanation.	3 The writer is able to identify the type of music they chose and why they chose it for their advertisement. They have included detail in their explanation.	4 The writer is able to identify the type of music they chose and has given an elaborate explanation of why they chose it for their advertisement. They have included a lot of detail in their explanation.

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