iRubric: Ad campaign- Objectives Section rubric

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Ad campaign- Objectives Section Rubric Code: C542A8 By mcarter4580 Ready to use Public Rubric Subject: Business Type: Project Grade Levels: (none)

Ad campaign- Objectives
	Excellent 10 pts	Fair 5 pts	Poor 0 pts
Objectives of campaign	Excellent Objectives of campaign clearly defined	Fair Objective of campaign is vague or unclear	Poor Objective not given
Positioning Statement	Excellent Positioning statement tells how you want others to view you in comparison to other events	Fair Positioning statement is vague or unclear	Poor No positioning statement given
Campaign Theme	Excellent Campaign theme is given, is explained, and is appropriate	Fair Campaign theme is not well-defined Or Campaign theme really doesn't suit the business	Poor No campaign theme
Slogan and Dates	Excellent Slogan and Dates of campaign given	Fair Slogan is not appropriate OR Dates are not as they should be OR one of these is missing	Poor Slogan not given and dates not given