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iRubric: Marketing Plan Project Rubric

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Marketing Plan Project Rubric Marketing Plan/Product Project Rubric Students develop a marketing plan for a fictional product. Each student decides what fictional product they would like to create and how they are going to market it to their consumers. The areas of the marketing plan that are required were outlined in the assignment sheet. Rubric Code: C2X9669 By FullerK Ready to use Public Rubric Subject: Business Type: Project Grade Levels: 9-12

Marketing Plan
	None 0 pts	Beginning Does not meet Expectations 1 pts	Approaching Meets Expectations, yet lacks some of the information 2 pts	Proficient Is above expectaions, only contains errors or does not include all necessary parts. 3 pts	Excellent Meets or Exceeds Highest Expectations. 4 pts	Notes (N/A)
Introduction/The Marketing Plan Outline each area of the Marketing Plan and apply each section to the product you plan to market.	None No introduction.	Beginning Introduction only contains one of the required elements of the introduction.	Approaching Introduction lacks one or more of the required elements of the introduction.	Proficient Introduction contains all but one of the required elements of the introduction.	Excellent Introduction has no errors and all of the required elements of the introduction.	Notes
The Marketing Mix Address all ares of the Four P's for your product.	None No evidence the Marketing Mix.	Beginning The Marketing Mix only contains one or the required elements of the marketing section.	Approaching Marketing Mix lacks one or more of the required elements of the marketing section.	Proficient Marketing Mix contains all but one of the required elements of the marketing section.	Excellent Marketing Mix has no errors and all of the required elements of the marketing section.	Notes
3D Model Create a 3D model that can be presented to the class.	None 3D Model is not implemented at all.	Beginning 3D Model is implemented but sloppy and not a lot of time was spent on the model.	Approaching 3D Model is implemented with minimal effort and does not match the marketing plan and is not logical to the product summary.	Proficient 3D Model is implemented and is logical, however not completed.	Excellent 3D Model is implemented and is very logical and fits the marketing plan and is attractive.	Notes