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iRubric: ADVERTISING VIDEO rubric

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ADVERTISING VIDEO ADVERTISING VIDEO Students will create an advertisement using persuasive language, attention grabbing images, a soundtrack, and descriptive adjectives. The advertisement can be for an original product (a product you create) or a product that is already on the market (create a new ad for Pepsi, etc). Students will determine who their target market is and to how to best reach their demographic. Rubric Code: C23AXC9 By Otom0103 Ready to use Public Rubric Subject: Business Type: Project Grade Levels: 9-12

Advertising Video
	Needs Improving 5 pts	Satisfactory 10 pts	Excellent 15 pts	Exemplary 20 pts
POWER OF ADVERT Make ad exciting for customer	Needs Improving The ad does not really excite the customer	Satisfactory The ad gets the consumer's attention and uses two ideas on mind map	Excellent The ad uses three or more ideas on mind map	Exemplary The ad is great and makes you definitely want to buy the product.
Appeals to Target Market Product name, what it does, why you should buy it	Needs Improving Target market and video content do not correlate at any point.	Satisfactory Target market and video content correlates during more than half of the video.	Excellent Target market and video content does not correlate at moments.	Exemplary Target market and video content correlates the entire video.
Creative Design Uses color, sound, pictures, moving images, and other creative elements	Needs Improving No illustrations, no soundtrack.	Satisfactory One or two illustrations. Soundtrack during less than a quarter of the video.	Excellent Three illustrations. Soundtrack during less than half of the video.	Exemplary Four or more illustrations. Soundtrack during more than half of the video.
Content Use of powerful words and adjectives. Audio can be clearly heard. Applies to product or service that is advertised.	Needs Improving Poor use of language, not checked properly. Content does not explain product or service. Audio, dialogue, or vocals are difficult to understand more than seventy five percent of the time.	Satisfactory One or two adjectives are used and product is described with only minimal possible confusion. Audio, dialogue, or vocals are difficult to understand more than half of the time.	Excellent Three or four adjectives used, clear and makes sense. Audio, dialogue, or vocals are easy to understand the majority of the time.	Exemplary More than three adjectives, clear and makes sense. Audio, dialogue, or vocals are easy to understand during the entire video.