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iRubric: Brand Identity Project rubric
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Brand Identity Project
Brand Identity Project
Rubric Code:
BX8W373
By
AVwald
Ready to use
Public Rubric
Subject:
Arts and Design
Type:
Project
Grade Levels:
9-12
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Brand Identity Project
Excellent
20 pts
Good
15 pts
Fair
10 pts
Poor
5 pts
Logo Design
Excellent
Logo is attractive, original, and highly relevant and has all of the elements listed above.
Good
Logo is attractive and original, but is somewhat relevant, may be missing an element.
Fair
Logo is common, fairly attractive, somewhat original, may not be very relevant and is misssing at least two elements.
Poor
Logo is common, not attractive, is not original and is not relevant. Logo is missing three or more elements.
Professionalism
Excellent
Logo and other entities are well designed, very professional, does not have any spelling errors. Excellent consideration of font and design element was used.
Good
Logo and other elements are somewhat well designed, somewhat professional, has very little spelling errors, Very-Good consideration of font and design element was used.
Fair
Logo and other elements are not designed very well. Not very attractive, Not very professional, and has more than three spelling errors, Font and design element may or may not be very good.
Poor
Logo and other elements is poorly designed, is not attractive and is not professional. There are more than four spelling errors and Font and design element may or may not be very good.
Presentation/Effort
Excellent
Presentation was not only well planned, but aesthetically pleasing as well. Much effort was put into it.
Good
Presentation was well thought out and organized. Every element was present.
Fair
Presentation was somewhat planned out. More effort could have been put forth. Few elements were present.
Poor
Presentation was not planned out. Organizational skills are not present. Only one element was present.
Phase 4
Excellent
Student gave a finished piece for the brand:
Flyer and Business Card
Brochure
Jingle
Commercial
Good
Student gave an almost finished piece for the brand:
Flyer and Business Card
Brochure
Jingle
Commercial
Fair
Student gave a somewhat finished piece for the brand:
Flyer and Business Card
Brochure
Jingle
Commercial
Poor
Student gave an unfinished piece for the brand:
Flyer and Business Card
Brochure
Jingle
Commercial
Finished Brand Package
Excellent
Student completed the full brand identity package. There is no extra marks and the project is fully colored in.
Good
Student completed the full brand identity package. There is very little extra marks and the project is fully colored in.
Fair
Student completed the full brand identity package. There are some extra marks and the project is nearly completely colored in.
Poor
Student did not complete the full brand identity package. There is a lot of extra marks and the project is not colored in.
Keywords:
Logo and Mission Statement
Subjects:
Arts and Design
Business
Computers
Law
Types:
Project
Assignment
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