iRubric: Start a business-Executive Summary (part 1) rubric

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Start a business-Executive Summary (part 1)

Students will work in pairs or alone to create a viable business start up plan.

Rubric Code: BX4W8A3

By jschomme

Ready to use

Public Rubric

Subject: English

Type: Project

Grade Levels: 9-12

Starting a business
	Missing 0 pts	Fair 1 pts	Good 3 pts	Well done 5 pts
Mission Statement Explains what the business is about	Missing There is no mission statement	Fair The mission statement is not clearly developed. It has choppy or incomplete sentences. It is short (fewer than 3 sentnces)	Good The mission statment is clear and descriptive enough to know what the business is about. It it between 3 and 5 sentences in length	Well done The mission statment is clear, concise and powerful. The wording is easy to understand and the direction of the business is well defined. It is long enough to clearly show the direction in which the owner(s) intend to move.
Company Information This short statement has all the elements: when the business was formed, the name(s) of the founder(s) and their roles, the number of employees at start up and the business location.	Missing The is no information here	Fair .Has two or fewer pieces of information	Good Has three of the four pieces of information.	Well done This has all four elements
Products and Services Describe the services or products provided by the company	Missing .No products are listed	Fair A list of products/services is present	Good A complete list of products and services	Well done A complete list of products and services including prices and options for "other" services within the realm of the business.
Financial Information If you are seeking financing, include information about your bank and investors. Explain how expenses of the start up will be covered, how you will market to a target group and how product/services will be distributed	Missing There is no information here	Fair Two or fewer elements are included	Good Three-four elements are incuded with clarity	Well done All elements are included and aclearly outlined plan of action is present
Summarize future plans Explain where you will take your business, focusing on success with your target market and how you will acquire a majority of these people as customers	Missing There is no information here	Fair There is an explanation here, but the information is incomplete	Good Your target audience is defined and your plan to reach them is present	Well done Your target audience is clearly defined and your plan to reach them is thoughtful and thorough