iRubric: Elevator Pitch rubric

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Elevator Pitch

A rubric designed to assess the major components of the Elevator Pitch (with a twist) used in various Oral Communications/Effective Presentations courses.

Rubric Code: BC328X

By tjschaef

Draft

Public Rubric

Subject: Communication

Type: Assessment

Grade Levels: Undergraduate

Elevator Pitch (with a twist)
	Poor 4 pts	Fair 6 pts	Good 8 pts	Excellent 10 pts
Introduction	Poor Total chaos! Forgot who you were pitching, what your initial purpose was, and downright couldn't introduce yourself in a proper manner	Fair Nervousness and/or confusion, not a clear hook to get me interested as an audience, but shows promise	Good Nice introduction, but showed some weakness (nervousness or confusion) that could be overcome with more practice	Excellent Great connection to audience (me) and smooth intro that showed a clear sense of comfortability
Understanding of Subject	Poor Who am I pitching? What job is this? Basically you don't know why you're here, and you hope I don't remember your name!	Fair Slight understanding of your friend's connection to the job, some trouble making them sound appealing, but showing enough interest that you believe in their qualifications	Good Great understanding of the person you're pitching, shows enthusiasm for the connection, but perhaps not quite ready to field any tough questions	Excellent Excellent preparedness, a real understanding of your friend's qualifications and how they need to be hired for this job!
Clarity of Purpose	Poor I wish this elevator was bigger! Get me out of here! Essentially, you know the info, but don't know how to express yourself as well as your friend could have.	Fair Decent sense of audience connection throughout the time, but didn't make the best use of time and space for the task at hand.	Good Very intent on getting their friend the job, but doesn't use the space and time quite so well. Perhaps their resume will get a look, but their credentials better speak a bit more specifically than you did!	Excellent Wonderful use of space and body language, understands why you're there and how to use the time to your advantage!
Closing	Poor Not the best departure. Perhaps we've overstayed our welcome, you've made it hard for me to take you seriously or with consideration. Feels like when you say goodbye to someone then you both walk in the same direction anyways...	Fair Slightly awkward way to depart despite a good speech overall. Unsure of how to depart as well as you introduced, so perhaps you'd like to practice a bit more!	Good Professional and courteous, but maybe there's something missing! Memorable ending, or potentially flat?	Excellent Quick recap or note/line for lasting memory, excellent and professional interaction on departure
Organization	Poor Rambling all over the place with little to no coherent direction. There's a chance you've had too much/too little morning coffee!	Fair 2 of the typical 3 parts of conversation (Intro, discussion, conclusion) are fairly clear, but the 3rd is distracting as it falls apart.	Good Quite clear and well-organized, but maybe with some extra thought we would have said certain info at better moments, i.e. when the boss was more interested or less preoccupied.	Excellent Very well managed information that rolled off the tongue and kept the boss interested from beginning to end. At moments of confusion, even, following comments cleared it all up, leaving the boss satisfied and quite interested
Time/Length	Poor Way too short or long, 20 seconds or more	Fair Too long or short, 10-20 seconds	Good Pretty close to the 90 second mark, but maybe less banter or more info to reach a "healthy" 90 second mark	Excellent Pretty much spot on! No fluff or filler, and you utilized the time perfectly to your advantage!

Subjects:

Communication

Types:

Assessment

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