iRubric: Marketing Plan rubric

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Marketing Plan

Development of a marketing plan

Rubric Code: BA62WC

By landlady42

Ready to use

Public Rubric

Subject: Business

Type: Project

Grade Levels: Undergraduate

Marketing Category - 70%
	Zero 0 pts	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts	Score (N/A)
Marketing Research 15 %	Zero Student made no attempt, did not present or was not present during all of the presentations.	Poor Defines the problem.	Fair Defines the problem; Analyes the situation. Collects data.	Good Defines the problem; Analyes the situation. Collects, analyzes and organizes data.	Excellent Defines the problem; Analyes the situation. Collects, analyzes organizes data and proposes solution/s or conclusion/s.	Score
Situation Analysis 15 % SWOT/Competition Environmental Scan	Zero Student made no attempt, did not present or was not present during all of the presentations.	Poor Identified the business's strengths & weakness.	Fair Identifies the business's strength, weakness, opportunity and threat.	Good Somewhat identified the business's strengths, weakness, opportunities and threatsl to the business.	Excellent Clearly identified the business's strengths, weakness, opportunities and threats to the business.	Score
Marketing Strategy 15 % Market/Product Focus	Zero Student made no attempt, did not present or was not present during all of the presentations.	Poor Determined the target market.	Fair Determined the target market, used market segmentation.	Good Determined the target market, used market segmentation, and identified distribution channels.	Excellent Determined the target market, used market segmentation, identified distribution channels and developed a marketing mix.	Score
Marketing Program 20 % Advertising/Promotion	Zero Student made no attempt, did not present or was not present during all of the presentations.	Poor Created an ad, no logo, promotion or public relations plan.	Fair Created ad/s for newspaper,magazine, direct-mail, directory advertising and outdoor ads. Produced logo, no promotion or public relations plan.	Good Created ad/s for newspaper,magazine, direct-mail, directory advertising and outdoor ads. Produced logo, promotion but no public relations plan.	Excellent Created ad/s for newspaper,magazine, direct-mail, directory advertising and outdoor ads. Produced logo, promotion and public relations plan and social media.	Score
Financial Data 10 % Identification of key indicators and proper analysis	Zero Student made no attempt to provide financial data.	Poor Report includes some financial data but the data is not pertinent nor properly analyzed.	Fair Report contains financial data and economic indicators but data is not well analyzed or pertinent	Good Report includes important financial data, economic indicators and minor analysis of the appropriate market	Excellent Report includes pertinent financial data, economic indicators and sufficient analysis to justify market recommendations	Score
Presentation
	Zero 0 pts	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts	Score (N/A)
PowerPoint/Graphics 10 %	Zero Student made no attempt, or did not hand in a black and white copy of their PowerPoint slides) along with report, or did not present or was absent from class during any and all of the presentations.	Poor The slides are not legible. The amount of text is too great for the space provided. There are several grammatical errors. There is little use of graphics or effects. The information does not consistently support images.	Fair Slides are legible. Amount of text is too great for the amount of space provided. Some grammatical errors. Less than half the slides have graphics or effects. Information supports images at times.	Good Slides are attractive. Text is legible. No grammatical errors. More than half of the slides use graphics and effects to enhance presentation. Information adequately supports images.	Excellent Slides are attractive. Text is legible. No grammatical errors. Graphics and effects are used throughout to enhance presentation. Information is at the advanced level and consistently supports images.	Score
Knowledge 10 %	Zero Student made no attempt, or did not hand in a black and white copy of their PowerPoint slides) along with report, or did not present or was absent from class during any and all of the presentations.	Poor Speaker simply reads the material displayed.	Fair Speaker brings little knowledge to the presentation beyond what is displayed.	Good Speaker is well informed and elaborates a bit beyond the material displayed.	Excellent Speaker is well informed and elaborates beyond the displayed material.	Score
Time Requirement 5 %	Zero Student made no attempt, or did not hand in a black and white copy of their PowerPoint slides) along with report, or did not present or was absent from class during any and all of the presentations.	Poor Missed ten minute requirement by seven minutes.	Fair Missed ten minute requirement by five minutes or more.	Good Missed ten minute requirement by less or more than two minutes.	Excellent Met or exceeded ten minute requirement.	Score

Keywords:

Marketing Plan Fall 2013

Subjects:

Business

Types:

Exam
Project

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