iRubric: Marketing Project rubric

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Marketing Project

Individual development of a Marketing Plan

Rubric Code: B9A5X9

By pjb03851

Ready to use

Public Rubric

Subject: Business

Type: Project

Grade Levels: 9-12

Marketing Category
	Excellent 4 pts	Good 3 pts	Fair 2 pts	Poor 1 pts
Marketing Research	Excellent Defines the problem; Analyes the situation. Collects, analyzes organizes data and proposes solution/s or conclusion/s.	Good Defines the problem; Analyes the situation. Collects, analyzes and organizes data.	Fair Defines the problem; Analyes the situation. Collects data.	Poor Defines the problem.
Mission Statement	Excellent Created a short, (one or two sentences) Mission Statement.	Good Created a long, (more than two sentences) Mission Statement.	Fair Created Mission Statement but lacks purpose and focus.	Poor Mission Statement is mentioned but not created.
SWOT(Competitive Advantage)	Excellent Clearly identified the business's strengths, weakness, opportunities, threats external to the business.	Good Somewhat identified the business's strengths, weakness, opportunities and threats external to the business.	Fair Identifies the business's strength, weakness, opportunity and threat.	Poor Identified the business's strengths & weakness.
Marketing Strategy	Excellent Determined the target market, used market segmentation, identified distribution channels and developed a marketing mix.	Good Determined the target market, used market segmentation, and identified distribution channels.	Fair Determined the target market, used market segmentation.	Poor Determined the target market.
Advertising Campaign	Excellent Created ad/s for newspaper,magazine,<BR> direct-mail, directory advertising and outdoor ads. Produced logo, promotion and merchandising plan.	Good Created ad/s for newspaper,magazine,<BR> direct-mail, directory advertising and outdoor ads. Produced logo, promotion but no merchandising plan.	Fair Created ad/s for newspaper,magazine,<BR> direct-mail, directory advertising and outdoor ads. Produced logo, no promotion or merchandising plan.	Poor Created an ad, no logo, promotion or merchandising plan.
Presentation - 20 Points
	Excellent 4 pts	Good 3 pts	Fair 2 pts	Poor 1 pts
PowerPoint/Graphics	Excellent Slides are attractive. Text is legible. No grammatical errors. Graphics and effects are used throughout to enhance presentation. Information is at the advanced level and consistently supports images.	Good Slides are attractive. Text is legible. No grammatical errors. More than half of the slides use graphics and effects to enhance presentation. Information adequately supports images.	Fair Slides are legible. Amount of text is too great for the amount of space provided. Some grammatical errors. Less than half the slides have graphics or effects. Information supports images at times.	Poor The slides are not legible. The amount of text is too great for the space provided. There are several grammatical errors. There is little use of graphics or effects. The information does not consistently support images.
Knowledge	Excellent Speaker is well informed and elaborates beyond the displayed material.	Good Speaker is well informed and elaborates a bit beyond the material displayed.	Fair Speaker brings little knowledge to the presentation beyond what is displayed.	Poor Speaker simply reads the material displayed.
Eye Contact and Elocution	Excellent Presenter maintains eye contact with audience, seldom returns to notes. Presenter uses a clear voice and correct, precise pronunciation of all words so that all audience members can hear presentation.	Good Presenter maintains eye contact most of the time but occasionally returns to notes. Voice is clear. Presenter pronounces most words correctly. Most audience members can hear presentation.	Fair Presenter maintains eye contact most of the time but frequently returns to notes. Voice is low. Presenter incorrectly pronounces terms. Audience members have difficulty hearing presentation.	Poor Presenter reads all of the report with no eye contact.<BR> Mumbles, incorrectly pronounces terms, and speaks too quickly or quietly for students in the back of class to hear.
Time Requirement	Excellent Met or exceeded ten minute requirement.	Good Missed ten minute requirement by two minutes or less.	Fair Missed ten minute requirement by four minutes but not less than two minutes.	Poor Missed ten minute requirement by ten minutes but not less than four minutes.

Keywords:

Sales and Marketing Plan

Subjects:

Business

Types:

Exam
Project

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