1 pts
2 pts
3 pts
4 pts
(N/A)
Table of Contents Executive Summary
Mission Statement Vision Statement Brief History of the Business (or Idea)
Identify and describe all products/Services, pricing, explain how your products will be competitive.
SP, partnership, corporation ownership Licenses, permits, certifications. Explanation of how things will be done.
Describe the business and industry's outlook. Describe your target customer and develop your customer profile.
Analyze strengths, weaknesses, opportunities, and threats
Who are your customers, where are they,what do they want? What is your marketing mix (4 p's).
Start-up Costs
Brochure Pictures/ Photographs Charts/ Graphs