iRubric: New Start Campaign - Radio Advert rubric

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New Start Campaign - Radio Advert

One minute radio promotion for the New Start campaign - HIV testing and counselling for those affected by HIV/AIDS. Creating awareness and action to combat AIDS.

Rubric Code: B47874

By JessiB

Ready to use

Public Rubric

Subject: Business

Type: Presentation

Grade Levels: 9-12

Teacher Assessment
	Excellent 10 pts	Good 7 pts	Fair 5 pts	Poor 2 pts
Introduction (beginning)	Excellent Your introduction caught the attention of everyone in the audience. We can't wait to hear more!	Good Your introduction caught the attention of most of your audience. We'll stick around to hear more.	Fair Your introduction caught the attention of some of your audience. Some of us are still listening.	Poor You have an introduction, but it doesn't catch our attention. We don't really want to hear more.
Persuasive Details Commercial	Excellent You used 4 or more details that persuaded me to get tested and were tailored to the target audience.	Good You used 3 details to convince me to get tested. I'm thinking seriously about getting tested, but some details were not tailored to the target audience.	Fair You used 1 or 2 details to get tested. I'm not quite convinced I want to get tested , little connection to target audience.	Poor You only gave 1 detail to convince me to get tested and it wasn't related to the target audience.
Conclusion (ending)	Excellent Your conclusion made me want to get tested and concisely summarized your pitch.	Good Your conclusion made me consider getting tested, but left me wanting more.	Fair Your conclusion made me think about getting tested, but I probably won't use New Start to do so.	Poor Your conclusion made me decide that I definitely did not want to get tested or have anything to do with New Start.
Style of Presentation	Excellent Your presentation was loud, clear, and enthusiastic. Great job!	Good Your presentation was mostly loud, clear and enthusiastic. Good job!	Fair Your presentation was only partly loud, clear, and enthusiastic. It would have been better if we could have heard the whole presentation.	Poor Your presentation was not loud, clear, or enthusiastic. Some of the people in your audience fell asleep.
Audience Analysis	Excellent Your idea, catchy promtional line, jingle and other advertising gimmicks were perfectly aligned with your target audience.	Good Your idea, catchy promtional line, jingle and other advertising gimmicks were both somewhat aligned with target audience, could be more specific.	Fair Either the idea, catchy promtional line, jingle or other advertising gimmicks were not aligned with target audience.	Poor No indication who the target audience was based on the idea, catchy promtional line, jingle and other advertising gimmicks .
Needs and Appeals	Excellent Excellent use of needs and appeals, you clearly understand how to persuade an audience.	Good Good use of needs and appeals, could develop more.	Fair Some use of needs and appeals, application of techniques needs more work.	Poor No evidence of understanding of audience needs and appeals.

Keywords:

Radio, HIV, Promotion

Subjects:

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Presentation

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