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iRubric: MKTG 1010 - Environ Scan Case Study rubric

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MKTG 1010 - Environ Scan Case Study Rubric Code: B3XB5A By mobeau1672 Draft Public Rubric Subject: Business Type: Homework Grade Levels: Undergraduate

MKTG 1010 - Case Study
	Poor 0 pts	Fair 2 pts	Good 4 pts	Excellent 5 pts
Business Cycle	Poor Student does not identify and discuss current business cycle.	Fair Student incorrectly identifies the business cycle.	Good Student correctly identifies the current business cycle but only discusses how it affects the business OR consumers.	Excellent Student correctly identifies the current business cycle and discusses how it affects the business AND consumers.
Demographic Forces	Poor Student does not address demographic forces.	Fair Student incorrectly discusses demographic forces.	Good Student correctly discusses less than 2 demographic forces.	Excellent Student correctly discusses 2 demographic forces.
Technological Forces	Poor Student does not address technlogical forces	Fair Student incorrectly discusses technological forces.	Good Student correctly discusses less than 2 technological forces.	Excellent Student correctly discusses 2 technological forces.
Social Trends	Poor Student does not address social trends.	Fair Student incorrectly discusses how social trends apply.	Good Student addresses social trends but does not connect to the "best" examples. BEST: most relevant based on chosen company.	Excellent Student addresses the "best" social trends. BEST: most relevant based on chosen company.
Politcal/Legal/Regulatory Forces	Poor Student does not address policial, legal and/or regulatory forces.	Fair Student incorrectly identifies any policial, legal and/or regularly force.	Good Student addresses political, legal and/or regularly forces but does not connect to the "best" examples. BEST: most relevant based on chosen company.	Excellent Student addresses the "best" political, legal and/or regularly forces. BEST: most relevant based on chosen company.