iRubric: Marketing Plan - Restaurant rubric

Target market not clearly defined.

Student clearly identified the target market and audience and presented some reasoning for this selection.

Student clearly identified the target market and audience and presented adequate reasoning for this selection. Market research was conducted and a copy of the questionnaire or interview questions was attached to the final document.

Student clearly identified the target market and audience and presented adequate reasoning for this selection. Market research was conducted and a copy of the questionnaire or interview questions was attached to the final document. The size of the market was clearly defined and demographic information presented.

Student clearly identified the target market and audience and presented adequate reasoning for this selection. Market research was conducted and a copy of the questionnaire or interview questions was attached to the final document. The size of the market was clearly defined and demographic information presented. Students clearly described the behavioural patterns of the target market.

The SWOT analysis was not conducted.

Identified the business's strengths & weakness.

Identifies three of the 4 SWOT attributes.

Somewhat identified the business's strengths, weakness, opportunities and threats external to the restaurant.

Clearly identified the business's strengths, weakness, opportunities and threats external to the restaurant.

Student made no attempt to develop an Advertising, Promotion or Public Relations Campaign.

Created an ad, no logo, promotion or public relations plan.

Created ad/s for newspaper,magazine,
direct-mail, directory advertising and outdoor ads. No promotion or public relations plan.

Created ad/s for newspaper,magazine,
direct-mail, directory advertising and outdoor ads. Promotion but no public relations plan.

Created ad/s for newspaper,magazine,
direct-mail, directory advertising and outdoor ads. Promotion and public relations plan.

Did not turn in a sample.

Student submitted the creative without any description in the written document.

Student submitted the creative with an explanation in the written document.

Student submitted a replica of the marketing tool selected and included an explanation of why this tool was selected in the written document. The creative is not in-line with the image of the school/restaurant, does not contains all relevant information required to educate the public and encourage the desired increase in reservations.

Student submitted a replica of the marketing tool selected and included an explanation of why this tool was selected in the written document. The creative is aligned with the image of the school/restaurant, contains all relevant information required to educate the public and encourage the desired increase in reservations. The creative is affordable and easily implemented in the short-term.