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iRubric: BUSINESS PLAN rubric
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BUSINESS PLAN
BUSINESS PLAN
Creating a Business Plan
Rubric Code:
B24X7W4
By
kosmas_pipyros
Ready to use
Public Rubric
Subject:
Business
Type:
Project
Grade Levels:
Undergraduate
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Business Plan
Poor
1 pts
Fair
2 pts
Good
3 pts
Excellent
4 pts
Name of Business/concept
Poor
Name does not identify concept; concept inappropriate
Fair
Name needs improvement; concept is already overused in the area
Good
Name selection meaningful; concept useful and needed in area
Excellent
Name selection is attention getting, suggests concept of business easily; concept is creative, useful and needed in area One of a kind idea
Location & SWOT Analysis
Poor
No location or bad location was identified. SWOT ananlysis was not completed.
Fair
Location identified is a poor choice and needs improvement. SWOT analysis is vague and incomplete.
Good
Good location has been identified. SWOT analysis is almost complete.
Excellent
Ideal location for business has been identified. SWOT analysis is complete.
Financial Estimates
Poor
Financial information is missing substantial sections; little or no loan information
Fair
Financial information is not accurate; loan information is missing or to small
Good
Financial information is minimalistic
Excellent
Accurate financial information about loans, cost, salaries, break even analysis etc
Products/Services
Poor
No prices for products/services or explanation of the costs of the product
Fair
Missing the price or the costs of the product/service
Good
The price and the costs of the product/services are included but very vague
Excellent
The price and the costs are detialed and the price covers the cost plus profits
Marketing
Poor
Name of business is identified
One out of four details are included:
product, price, place (location), promotion
Fair
Name of business is identified
Two out of four details are included:
product, price, place (location), promotion
Good
Name of business is identified
Three out of four details are inlcuded:
product, price, place (location), promotion
Excellent
Name of business is identified
Four details are included:
product, price, place (location), promotion
Vocabulary comprehension
Poor
Business plan includes 1-3 important business terms from the curriculum
Fair
Business plan includes 4-6 important business terms from the curriculum
Good
Business plan includes 7-9 important business terms from the curriculum
Excellent
Business plan includes 10 important business terms from the curriculum
Business plan process
Poor
Plan includes
1-2 steps on how to implement the business plan
Fair
Plan includes 3-4 steps on how to implement the business plan
Good
Plan includes
5-6 steps on how to implement the business plan
Excellent
Plan includes >6 steps on how to implement the business plan
Keywords:
Business Plan,
Subjects:
Business
Types:
Project
Assignment
ePortfolio
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