iRubric: Business Plan - Final Project Rubric

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Business Plan - Final Project Rubric

Students develop a business plan for a retail or service business that they are personally interested in starting. Each student will be responsible for all portions of the comprehensive plan that covers everythnig, including Executive Summary, Business Description, writing a mission statement, developing the marketing plan, etc.

Rubric Code: AXXBBW7

By samshort

Ready to use

Public Rubric

Subject: Business

Type: Project

Grade Levels: 9-12, Undergraduate

Business Plan Project 100 %
	Unsatisfactory 1 pts	Partially Proficient 2 pts	Proficient 3 pts	advanced 4 pts
Title Page and Table of Contents Completed with logo and business address, phone, fax, email and web address. Table of contents includes Categories and page numbers.	Unsatisfactory Does not meed expectations<BR> Missed Title Page or Table of Contents.	Partially Proficient Meets Expectations<BR> Missing most content.	Proficient Above Expectations<BR> Completed most content.	advanced Meets or Exceeds Highest Expectations.<BR> Completed all content for this area.
Executive Summary Convinces reader that business is sound and has opportunity for success	Unsatisfactory Does not meed expectations<BR> Missed entire page.	Partially Proficient Meets Expectations<BR> Missing most content	Proficient Above Expectations<BR> Completed most content.	advanced Meets or Exceeds Highest Expectations<BR> Completed all content for this area.
General Company Description Basic Description<BR> Business Product or Service <BR> Legal structure<BR> Location & Facilities	Unsatisfactory Does not meed expectations<BR> Missed entire page.	Partially Proficient Meets Expectations<BR> Missing most content	Proficient Above Expectations<BR> Completed most content.	advanced Meets or Exceeds Highest Expectations<BR> Completed all content for this area.
Marketing Analysis Identify Market Segments<BR> Customer and Competitor Analysis	Unsatisfactory Does not meed expectations<BR> Missed entire page.	Partially Proficient Meets Expectations<BR> Missing most content	Proficient Above Expectations<BR> Completed most content.	advanced Meets or Exceeds Highest Expectations<BR> Completed all content for this area.
Marketing Plan Product, Price, Place, Promotion	Unsatisfactory Does not meed expectations<BR> Missed entire page.	Partially Proficient Meets Expectations<BR> Missing most content	Proficient Above Expectations<BR> Completed most content.	advanced Meets or Exceeds Highest Expectations<BR> Completed all content for this area.
Management Organizational Structure<BR> Staffing, including job descriptions.	Unsatisfactory Does not meed expectations<BR> Missed entire page.	Partially Proficient Meets Expectations<BR> Missing most content	Proficient Above Expectations<BR> Completed most content.	advanced Meets or Exceeds Highest Expectations<BR> Completed all content for this area.
Financial Plan Start-up Costs<BR> Estimated Sales & Profits	Unsatisfactory Does not meed expectations<BR> Missed entire page.	Partially Proficient Meets Expectations<BR> Missing most content	Proficient Above Expectations<BR> Completed most content.	advanced Meets or Exceeds Highest Expectations<BR> Completed all content for this area.
Report Mechanics Clear, concise with logical sequence of information. Check spelling, grammar, capitalization, punctuation and sentence structure.	Unsatisfactory Does not meed expectations<BR> Did not meet any requirements of report mechanics.	Partially Proficient Meets Expectations<BR> Did not meet most of requirements of report mechanics.	Proficient Above Expectations<BR> Met most requirements of report mechanics with few errors.	advanced Meets or Exceeds Highest Expectations<BR> Met all requirements<BR> of report mechanics.
Creativity Keeps the reader's attention<BR> Helps make plan visually attractive to reader Created advertisement or business card.	Unsatisfactory Does not meed expectations<BR> Didn't complete business plan or advertisement.	Partially Proficient Meets Expectations<BR> met most requirements of business plan without advertisement.	Proficient Above Expectations<BR> Completed business plan but didn't add any advertisement.	advanced Meets or Exceeds Highest Expectations<BR> Completed an advertisement or business card for business.

Keywords:

Entrepreneurial Business Plan

Subjects:

Business

Types:

Project

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