iRubric: Persuasive Project Commercial rubric

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Persuasive Project Commercial

In your group, using a variety of persuasive techniques create an extraordinary radio commercial for your unique product. All participants must either work to create the script and/or be in the ad. The ad must be 30 - 45 seconds long. Your final product must be in mp3 format.

Rubric Code: AX8377X

By cxhayes

Ready to use

Public Rubric

Subject: Communication

Type: Presentation

Grade Levels: 9-12

Persuasive Speech and Radio Ad
	Advanced 10 pts	Proficient 7 pts	Good 5 pts	Basic 2 pts
Introduction (beginning)	Advanced Your introduction caught the attention of everyone in the audience. We want to hear more!	Proficient Your introduction caught the attention of most of your audience. We'll stick around to hear more.	Good Your introduction caught the attention of some of your audience. Some of us are still listening.	Basic You have an introduction, but it doesn't catch our attention. We don't really want to hear more.
Conclusion (ending)	Advanced Your conclusion made me want to buy your product and concisely summarized your pitch.	Proficient Your conclusion made me consider buying your product, but left me wanting more.	Good Your conclusion made me think about buying your product, but I probably won't advertise with you.	Basic Your conclusion made me decide that I definitely did not want to buy your product or advertise with you.
Needs and Appeals	Advanced Excellent use of needs and appeals, you clearly understand how to persuade an audience.	Proficient Good use of needs and appeals, could develop more.	Good Some use of needs and appeals, application of techniques needs more work.	Basic No evidence of understanding of audience needs and appeals.