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iRubric: Business Plan Rubric

iRubric: Business Plan Rubric

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Business Plan Rubric 
Business Plan - Final Project Rubric
Students develop a business plan for a retail or service business that they are personally interested in starting. Each student will be responsible for all portions of the comprehensive plan that covers everythnig, including Executive Summary, Business Description, writing a mission statement, developing the marketing plan, etc.
Rubric Code: AX3ABAW
By Njones1
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Business Plan Project
100 %
  Excellent

12.5 pts

Good

9 pts

Fair

8 pts

Poor

7 pts

Cover Letter
12.5 pts

Introdution letter to Ms. Jones, our potential investor
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content areas such as owner names, business name,location, and investment needed
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page
Title Page and Table of Contents
12.5 pts

Completed with logo and business address, phone, fax, email and web address. Table of contents includes Categories and page numbers.
Excellent

Meets or Exceeds Highest Expectations.<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content.
Poor

Does not meed expectations<BR>
Missed Title Page or Table of Contents.
Company Description
12.5 pts

Basic Description<BR>
Business Product or Service <BR>
Legal structure<BR>
Location & Facilities
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Marketing Analysis
12.5 pts

Identify Market Segments<BR>
Customer and Competitor Analysis
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Marketing and Sales Plan
12.5 pts

Product, Price, Place, Promotion
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Organization and Management
12.5 pts

Organizational Structure<BR>
Long term , short term goal,Staffing, including job descriptions.
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Creativity
12.5 pts

Keeps the reader's attention<BR>
Helps make plan visually attractive to reader Created advertisement or business card.
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed an advertisement or business card for business.
Good

Above Expectations<BR>
Completed business plan but didn't add any advertisement.
Fair

Meets Expectations<BR>
met most requirements of business plan without advertisement.
Poor

Does not meed expectations<BR>
Didn't complete business plan or advertisement.
Presentation
12.5 pts

Oral communication
Excellent

Demonstrates full knowledge by answering all class questions with explanations and elaboration
Good

Is at ease with expected answers to all questions, without elaboration<BR>
• Has somewhat clear purpose and subject; some examples, facts, and/or statistics that support the subject; includes some data or evidence that supports
Fair

• Is uncomfortable with information and is able to answer only rudimentary questions<BR>
<BR>
Shows little or mixed feelings about the topic being presented
Poor

• Does not have grasp of information and cannot answer questions about subject<BR>
• Fails to increase audience understanding of knowledge of topic<BR>
• Shows no interest in topic presented



Keywords:
  • Entrepreneurial Business Plan

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