iRubric: 30 Second Commercial rubric

Shot composition is carefully crafted to the mood and purpose of each scene. Clever and creative shots and angles are used throughout the film. Visually interesting and memorable.

Shot composition is sometimes crafted to the mood and purpose of each scene. Clever and creative shots and angles are used for the majority of the film. Visually interesting and memorable for most of the film.

Some clever and creative shots and angles are used, but more attention was paid to what was shot than how it was shot.

Little, if any, attention paid to shot composition. Shots and angles are boring. Viewers don't want to continue watching this film.

All costumes and props are suitable to character, time, and place. All props look real.

Most costumes and props are suitable to character, time, and place. Most props look real.

Little attention was paid to planning costumes and props, but the end result isn't too bad. Some props are inappropriate, or look obviously fake.

Props are missing or poorly chosen. No consideration as to costume.

Commerical has clear beginning, middle, and end.

Commerical has mostly clear beginning, middle, and end.

Commerical is difficult to follow, and lacks either a clear beginning, middle, or end.

Commerical is a collection of random actions with nothing tying them together.

Audience is impressed with the overall commercial.

Almost there. Commercial overall is very good and with minor changes could be wonderful.

Audience was somewhat impressed. Film could be improved with more attention to details.

Audience was not impressed. Film does not appear done.