iRubric: Marketing You Project - Part 2 rubric

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Marketing You Project - Part 2

The purpose of the project is for the student to become the product and match his or her attributes projected five years from now to the needs of a company (the target market). The student will identify three companies that require the student's attributes in order to meet the needs of their target markets. This is the second part of a two-part project.

Rubric Code: AC689W

By Ilknur

Ready to use

Public Rubric

Subject: Business

Type: Project

Grade Levels: 9-12

Marketing Project The identification of product attributes and their relationship to the needs of target markets.
	Advanced Answers Above Average (N/A)	Beyond Answers Adequate. (N/A)	Competent Answers Incomplete. (N/A)	Not Yet Competent No answer provided. (N/A)
Projected Attributes A listing of the students projected skills, abilities, work experience, training and education five years from now.	Advanced The attributes were clearly stated, well thought out, and complete.	Beyond The basic attributes were adequately defined. Reasonable effort shown.	Competent Parts of the section incomplete. Attributes not completely identified. Little effort shown.	Not Yet Competent Section left blank.
Company 1 -Products Describe the primary product or service offered by this company.	Advanced Target market product or service completely defined.	Beyond Target market product or service adequately defined.	Competent Target market product or service not adequately defined.	Not Yet Competent Section left blank.
Company 1 - Customer Needs Describe the customer needs satisfied by the product or service.	Advanced Customer needs completely defined.	Beyond Customer needs adequately defined.	Competent Customer needs not described well.	Not Yet Competent Section left blank.
Company 1 - Primary Market Describe the company's primary target market in terms of geographical area, demographics, and psychographics.	Advanced Target market very well defined. Good research effort shown.	Beyond Target market adequately defined in all areas. Some research effort shown.	Competent Description of target market incomplete. Little effort shown in identification.	Not Yet Competent Section left blank.
Company 1 - Job Title and Duties List a job title and duties of that position.	Advanced Job duties vey well defined and tied to the position title.	Beyond Job duties satisfactory and basically tied to the position title.	Competent Job Duties incomplete or not tied to the position title.	Not Yet Competent Section left blank.
Company 1 - Your Attributes List your projected attributes that correspond to the job duties of the selected position.	Advanced The attributes were complete and tied directly to the identified position.	Beyond The list of attributes was satisfactory and generally matched the duties.	Competent Attributes incomplete or not matched to the position's duties.	Not Yet Competent Section left blank.
Company 2 -Products Describe the primary product or service offered by this company.	Advanced Target market product or service completely defined.	Beyond Target market product or service adequately defined.	Competent Target market product or service not adequately defined.	Not Yet Competent Section left blank.
Company 2 - Customer Needs Describe the customer needs satisfied by the product or service.	Advanced Customer needs completely defined.	Beyond Customer needs adequately defined.	Competent Customer needs not described well.	Not Yet Competent Section left blank.
Company 2 - Primary Market Describe the company's primary target market in terms of geographical area, demographics, and psychographics.	Advanced Target market very well defined. Good research effort shown.	Beyond Target market adequately defined in all areas. Some research effort shown.	Competent Description of target market incomplete. Little effort shown in identification.	Not Yet Competent Section left blank.
Company 2 - Job Title and Duties List a job title and duties of that position.	Advanced Job duties vey well defined and tied to the position title.	Beyond Job duties satisfactory and basically tied to the position title.	Competent Job Duties incomplete or not tied to the position title.	Not Yet Competent Section left blank.
Company 2 - Your Attributes List your projected attributes that correspond to the job duties of the selected position.	Advanced The attributes were complete and tied directly to the identified position.	Beyond The list of attributes was satisfactory and generally matched the duties.	Competent Attributes incomplete or not matched to the position's duties.	Not Yet Competent Section left blank.
Company 3 -Products Describe the primary product or service offered by this company.	Advanced Target market product or service completely defined.	Beyond Target market product or service adequately defined.	Competent Target market product or service not adequately defined.	Not Yet Competent Section left blank.
Company 3 - Customer Needs Describe the customer needs satisfied by the product or service.	Advanced Customer needs completely defined.	Beyond Customer needs adequately defined.	Competent Customer needs not described well.	Not Yet Competent Section left blank.
Company 3 - Primary Market Describe the company's primary target market in terms of geographical area, demographics, and psychographics.	Advanced Target market very well defined. Good research effort shown.	Beyond Target market adequately defined in all areas. Some research effort shown.	Competent Description of target market incomplete. Little effort shown in identification.	Not Yet Competent Section left blank.
Company 3 - Job Title and Duties List a job title and duties of that position.	Advanced Job duties vey well defined and tied to the position title.	Beyond Job duties satisfactory and basically tied to the position title.	Competent Job Duties incomplete or not tied to the position title.	Not Yet Competent Section left blank.
Company 3 - Your Attributes List your projected attributes that correspond to the job duties of the selected position.	Advanced The attributes were complete and tied directly to the identified position.	Beyond The list of attributes was satisfactory and generally matched the duties.	Competent Attributes incomplete or not matched to the position's duties.	Not Yet Competent Section left blank.

Keywords:

Marketing Class Project

Subjects:

Business

Types:

Project

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