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iRubric: Advertisement/Political Poster rubric
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Advertisement/Political Poster
MAGAZINE ADVERTISEMENT
Students will create an advertisement or political poster using persuasive details and emotional appeals, and effective advertising techniques; complete with logo, slogan, and word choice. Students also will provide a reflection, stating their advertisement analysis and how the product came to be.
Rubric Code:
AB7X57
By
rickjpii
Ready to use
Public Rubric
Subject:
English
Type:
Assessment
Grade Levels:
9-12
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Advertisement/Political Poster
1 pts
4 pts
7 pts
10 pts
Word Choice
1
Information is vague and lacks punch. The ad bores the reader.
4
Information does not directly relate target audience; is not completely unique, and could be much more persuasive. Could be seen as boring or uninteresting.
7
Information catches the reader's attention to persuade them to purchase the product. The ad is unique. The ad is interesting.
10
Slogan is very effective; unique, easily remembered; encourages the reader agree. The ad is exciting.
Graphic Feature/Images
1
Little variety; not unique; may be messy.
4
Graphic is not totally effective; may look as if it was done hurriedly.
7
Effective use of a graphic feature (catches attention, but not right away).
10
Highly effective use of graphic feature to grab the reader's attention quickly and communicate the message effectively.
Advertising Technique
1
Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience, no emotional appeals are present.
4
Information is unclear; some details missing; appeals to the appropriate target audience, emotional appeals are weak, advertising technique is vague or uninteresting.
7
All important information present; appeals to the appropriate target audience, emotional appeals are present, advertising technique(s) is/are convincing.
10
All important information effectively presented; target audience very clearly evident, advertising technique(s) is/are strong and enticing.
Overall Design
1
Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear. Color? What color?
4
Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective. Color is not used to add to the ad.
7
Layout balanced with an adequate amount of white space; illustrations clear. Color is used well.
10
Layout simple and balanced with an adequate amount of white space; illustrations highly effective. Color is used very effectively.
Reflection
1
Student is not able to adequately explain where their idea came from, which techniques they used in their poster, or why they used those techniques. No idea who the target audience is.
4
Student has attempted to explain their ad/poster and what techniques they used, but details are vague or incomplete. Some idea who the target audience is.
7
Student is able to adequately explain how their ad/poster came to be, their techniques used, and why they chose techniques, but some details are missing. They are able to explain who the target audience is.
10
Student is able to explain exactly how their ad/poster came to be, which technique(s) they used to sell the product, and why they chose those techniques. Student is able to explain who the target audience is.
Keywords:
magazine advertisement, adjectives
Subjects:
English
Types:
Project
Assessment
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