iRubric: Marketing - Final Exam Project Rubric

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Marketing - Final Exam Project Rubric

Entrepreneurship Business Plan - Final Project Rubric

Students focus on advertising techniques and analyze commercials.

Rubric Code: AA4B6W

By ciccatelli

Ready to use

Public Rubric

Subject: Business

Type: Project

Grade Levels: 9-12

Advertising-Analyzing Commercial 100 %
	Excellent 4 pts	Good 3 pts	Fair 2 pts	Poor 1 pts
Viewed 3 commercials 10 pts What is the Product or Service? Watched 3 different shows while viewing commercials and changed the station for each one.	Excellent Meets or Exceeds Highest Expectations.<BR> Completed all 3 commercials for this area and viewed 3 different stations.	Good Above Expectations<BR> Completed 2 commericials and analyzed content.	Fair Meets Expectations<BR> Completed only 1 commercial.	Poor Does not meed expectations<BR> Did not view any commercials.
Timed the Commercial 15 pts Provided Beginning Time and Ending Time for each	Excellent Meets or Exceeds Highest Expectations<BR> Completed all timing of commercials for this area.	Good Above Expectations<BR> Completed timing for 2 commercials.	Fair Meets Expectations<BR> Completed timing for 1 commercial.	Poor Does not meed expectations<BR> Missed entire timing.
Identified Slogan or Jingle 10 pts What is it?	Excellent Meets or Exceeds Highest Expectations<BR> Provided slogan or jingle content for all 3 commercials.	Good Above Expectations<BR> Provided slogan or jingle content for all 2 commercials.	Fair Meets Expectations<BR> Provided slogan or jingle content for all 1 commercials.	Poor Does not meed expectations<BR> Missed the content for jingle and slogan completely.
Name advertising technique 10 pts Identify advertising technique and how the technique was used.	Excellent Meets or Exceeds Highest Expectations<BR> Named advertising technique and how the technique was used for 3 commercials.	Good Above Expectations<BR> Named advertising technique and how the technique was used for 2 commercials.	Fair Meets Expectations<BR> Named advertising technique and how the technique was used for 1 commercials.	Poor Does not meed expectations<BR> Missed entire advertising technique and didn't describe.
Target Audience 10 pts Who was the target audience for the advertisiement? Explain and complete worksheet for each one.	Excellent Meets or Exceeds Highest Expectations<BR> Named the target audience for 3 commercials.	Good Above Expectations<BR> Named the target audience for 2 commercials.	Fair Meets Expectations<BR> Named the target audience for 1 commercial.	Poor Does not meed expectations<BR> Didn't name the target audience.
Name Television shows 10 pts Which ones were on before and after commercials.	Excellent Meets or Exceeds Highest Expectations<BR> Named TV shows before and after the 3 commercials.	Good Above Expectations<BR> Named TV shows before and after the 2 commercials.	Fair Meets Expectations<BR> Named TV shows before and after the 1 commercial.	Poor Does not meed expectations<BR> Didn't named TV shows before and after the commercial.
Reflection 10 pts Did you enjoy commercial. Why?	Excellent Meets or Exceeds Highest Expectations<BR> Answered for all 3 commercials.	Good Above Expectations<BR> Answered for all 2 commercials.	Fair Meets Expectations<BR> Answered for all 1 commercials.	Poor Does not meed expectations<BR> Didn't Answer for all any commercials.
Discussion Questions 5 pts Answered all discussion questions.	Excellent Meets or Exceeds Highest Expectations<BR> Completed all 5 discussion questions.	Good Above Expectations<BR> Completed all 4 discussion questions.	Fair Meets Expectations<BR> Completed all 3 discussion questions.	Poor Does not meed expectations<BR> Completed only 2 discussion questions.

Keywords:

Marketing Final Project

Subjects:

Business

Types:

Project

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