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BUSI2750 - Final Project Rubric 
Dragon's Den & Business Plan
Rubric Code: A49B29
Draft
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: (none)

Powered by iRubric BUSI2750 - Assignment 2 Rubric
  Developing

0 pts

Competent

0 pts

Professional

0 pts

BP - Overall

Business Plan Formatting

Developing

A minority of the following are present in the document:

Cover page

Table of Contents

Appropriate Headers/Subheaders for Each Section

Evidence that Spell Check has been run

Page numbers

Headers & Footers - but not on the cover page

Readable text alignment, font, and paragraph spacing
Competent

A majority of the following are present in the document:

Cover page

Table of Contents

Appropriate Headers/Subheaders for Each Section

Evidence that Spell Check has been run

Page numbers

Headers & Footers - but not on the cover page

Readable text alignment, font, and paragraph spacing
Professional

All of the following are present in the document:

Cover page

Table of Contents

Appropriate Headers/Subheaders for Each Section

Evidence that Spell Check has been run

Page numbers

Headers & Footers - but not on the cover page

Readable text alignment, font, and paragraph spacing
BP - Content - Part #1

Executive Summary

Developing

Based on the CEED Business Plan Guide:

Little or no evidence that the directions for completing this section have been followed.

Few (<40%) of the questions have been addressed.
Competent

Based on the CEED Business Plan Guide:

Evidence that some of the directions for completing this section have been followed.

Many (>=40%) of the questions have been addressed.
Professional

Based on the CEED Business Plan Guide:

The directions for completing this section have been followed.

Most (>75%) of the questions have been addressed.
BP - Content - Part #2

Proposed Business

Developing

Based on the CEED Business Plan Guide:

Little or no evidence that the directions for completing this section have been followed.

Few (<40%) of the questions have been addressed.
Competent

Based on the CEED Business Plan Guide:

Evidence that some of the directions for completing this section have been followed.

Many (>=40%) of the questions have been addressed.
Professional

Based on the CEED Business Plan Guide:

The directions for completing this section have been followed.

Most (>75%) of the questions have been addressed.
BP - Content - Part #3

Industry

Developing

Based on the CEED Business Plan Guide:

Little or no evidence that the directions for completing this section have been followed.

Few (<40%) of the questions have been addressed.
Competent

Based on the CEED Business Plan Guide:

Evidence that some of the directions for completing this section have been followed.

Many (>=40%) of the questions have been addressed.
Professional

Based on the CEED Business Plan Guide:

The directions for completing this section have been followed.

Most (>75%) of the questions have been addressed.
BP - Content - Part #4

Market Analysis

Developing

Based on the CEED Business Plan Guide:

Little or no evidence that the directions for completing this section have been followed.

Few (<40%) of the questions have been addressed.
Competent

Based on the CEED Business Plan Guide:

Evidence that some of the directions for completing this section have been followed.

Many (>=40%) of the questions have been addressed.
Professional

Based on the CEED Business Plan Guide:

The directions for completing this section have been followed.

Most (>75%) of the questions have been addressed.
BP - Content - Part #5

Business Operations

Developing

Based on the CEED Business Plan Guide:

Little or no evidence that the directions for completing this section have been followed.

Few (<40%) of the questions have been addressed.
Competent

Based on the CEED Business Plan Guide:

Evidence that some of the directions for completing this section have been followed.

Many (>=40%) of the questions have been addressed.
Professional

Based on the CEED Business Plan Guide:

The directions for completing this section have been followed.

Most (>75%) of the questions have been addressed.
BP - Content - Part #6

SWOT Analysis

Developing

Based on the CEED Business Plan Guide:

One or no valid items identified for each category in SWOT.
Competent

Based on the CEED Business Plan Guide:

At least two valid items identified for each category in SWOT.
Professional

Based on the CEED Business Plan Guide:

At least three valid items identified for each category in SWOT.
BP - Content - Part #7

Financial Information

Developing

Based on the CEED Business Plan Guide:

Little or no evidence that the directions for completing this section have been followed.

Few (<40%) of the questions have been addressed.
Competent

Based on the CEED Business Plan Guide:

Evidence that some of the directions for completing this section have been followed.

Many (>=40%) of the questions have been addressed.
Professional

Based on the CEED Business Plan Guide:

The directions for completing this section have been followed.

Most (>75%) of the questions have been addressed.
BP - Content - Part #8

Mission Statement & Values

Developing

The Mission Statment is missing or incomplete.

- and/or -

The Set of Values is missing or incomplete.
Competent

The Mission Statement is present but does not state the objective of the new business.

- and/or -

A Set of Values for the business are identifed but may not be explained sufficiently.
Professional

The Mission Statement clearly states the objective of the new business.

A Set of Values for the business are identifed and explained.
BP - Content - Part #9

References

Developing

Reference section is not present or is incomplete.

- and/or -

CEED resourses are not referenced.
Competent

Reference section is present and complete.

CEED resourses are referenced.

References are not well formatted.
Professional

Reference section is present and complete.

CEED resourses are referenced.

References seem to be formatted accordng to some standard (such as APA).
BP - Participation

Developing
Competent
Professional

Forms will be distrubted to all group members to rate the contributions of all other group members to the business plan. The individual student's final mark will be based on their reltive contribution to the overall group mark.
DD - Presentation Style

Developing

The presentation lacks enthusiasm and/or focus.
Competent

The presentation has focus and group members display ethusiasm in their business plan.
Professional

The presentation is sufficently enthusiastic and focused to convince venture captialists to invest in the company.
DD - Preparedness

Developing

The group is unprepared to present or defend their business case in the Dragon's Den format.
Competent

The group was prepared for a relatively straightforward Dragon's Den session.
Professional

The group was fully prepared for the Dragon's Den session.
DD - Visual Aides

Developing

No visual aides or props used

- OR -

Visual aides and props used do not promote the business case
Competent

Visual aides and props used somewhat enhance the business case.
Professional

Visual adies and props used greatly enhance understanding of the business case.
DD - Answers

Developing

Struggle to answer basic questions about the group business plan.
Competent

Demostrate an understanding of the business plan.
Professional

Display thorough knowledge of business plan.

Answers strengthen the business case.
DD - Participation

Developing
Competent
Professional

The individual student's contribution to the presentation will be judged by the instructor and used to determine that student's share of the group mark.
A student not attending the Dragon's Den presentation will be judged to have had no contibution to this component.




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