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iRubric: Awesome Advertisements rubric

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Awesome Advertisements 
We have spent a few days exploring the use and importance of advertisements to influence our purchases. Create a product of your own or use an existing product and design a one page advertisement or presentation format of your choice.
Rubric Code: A3W475
Ready to use
Public Rubric
Subject: English  
Type: Presentation  
Grade Levels: 6-8

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  Level 1

(N/A)

Level 2

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Level 3

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Level 4

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Product Information

Level 1

Consumer would not know how to purchase product
Level 2

Missing major information and consumer would have difficulty purchasing product
Level 3

Is missing some information, but the consumer can still purchase product
Level 4

Advertisement Includes:
Name
Price
Product description
Where to obtain product
Slogan
Creative/Visual Layout

Level 1

Advertisement is of poor quality
Level 2

Student relied on outside help to create a product

messy advertisement
Level 3

Product is original although somewhat common

Visally appealing

Effort shown
Level 4

Product is unique and creative

Advertisement is very visually appealing

Extra effort exerted
Techniques & Aucience

Level 1

Missing both technique and target audience
Level 2

Missing either technique or target audience
Level 3

Identified techniques and target audience but one is incorrect
Level 4

Accurately Identified:

Commercial techniques used to persuade consumer

Target audience
Mechanics

Level 1

Many mistakes remain after being proofread by others
Level 2

Some mistakes remain after being proofread by others
Level 3

Some mistakes but none that interfere with readability
Level 4

Very few mistakes nothing interferes with readability










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