iRubric: Business Plan Grading Rubric

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Business Plan Grading Rubric

Create a Business Plan for your business. This is your final, and is worth 360 points.

Rubric Code: A2CX6A

By Mandet

Ready to use

Private Rubric

Subject: Business

Type: Project

Grade Levels: 9-12

Business Plan Rubric
	Poor /Lacking Info 20 pts	Sufficient 30 pts	Proficient 35 pts	Advanced 40 pts
Introductory Elements Table of Contents Executive Summary	Poor /Lacking Info Introductory elements were omitted and/or contained errors.	Sufficient Introductory elements were included but contained errors.	Proficient Introductory elements were included and completed correctly, including an executive summary.	Advanced Introductory elements were included and completed correctly, including a detailed executive summary that thoroughly summarizes the business.
Business Description and Vision Mission Statement Vision Statement Brief History of the Business (or Idea)	Poor /Lacking Info History/ background information for the business (idea) was lacking and did not include either Mission and/or Vision Statements.	Sufficient Some basic history/ background information for the business (idea) was given and included limited/ poorly written Mission and Vision statements.	Proficient Sufficient history/ background information for the business (idea) was given and Mission and Vision statements were included.	Advanced Detailed history/ background information for the business (idea) was given. Well thought out clearly written Mission and Vision Statements were included.
Goals & Objectives	Poor /Lacking Info Short-term, medium-term and long-term goals and objectives were limited or not stated at all.	Sufficient Short-term, medium-term and long-term goals and objectives were stated	Proficient Short-term, medium-term and long-term goals and objective were clearly stated.	Advanced Short-term, medium-term and long-term goals and objectives were clearly stated and include reasoning and detail.
Product &/or Services Identify and describe all products/Services, pricing, explain how your products will be competitive.	Poor /Lacking Info Product/Service mix was partially discussed or some was omitted. Pricing was not included, as was explanation of how your products will be competitive.	Sufficient Product/Service mix was partially discussed and seemed to lack a complete line of product/service offerings. Pricing was included. Explanation of how your products will be competitive was missing.	Proficient Product/Service mix was clearly discussed and included a complete line of product/service offerings. Pricing for the complete product mix was included. Explanation of how your products will be competitive was unclear.	Advanced Product/Service mix was clearly discussed and included a complete line of product/service offerings and included reasoning for the selection. Pricing for the complete product mix was also discussed and included explanation of how your products will be competitive.
Organization of Management SP, partnership, corporation ownership Licenses, permits, certifications. Explanation of how things will be done.	Poor /Lacking Info No form of business ownership was included in the plan. Permits/licenses/certifications omitted. No explanation of methods of doing things.	Sufficient Form of business ownership was chosen. Licenses/permits/certifications mentioned. No explanation of how things will be done.	Proficient Form of business ownership was chosen and defined.Licenses/Permits/certifications described. Some explanation of how things will be accomplished.	Advanced Form of business ownership was chosen, defined, and reasoning was given for the choice of ownership. Licenses/permits/certifications were discussed. Thorough explanation of how things will be accomplished.
Define the Market Describe the business and industry's outlook. Describe your target customer and develop your customer profile.	Poor /Lacking Info Market and industry outlook was discussed but did not include plans for overcoming the current economic situation. Target customer description and customer profile not included or poorly described.	Sufficient Market and industry outlook was discussed, limited plans for overcoming the current economic situation presented. Target customer description and customer profile included.	Proficient Market and industry outlook was discussed. Some plans were included for how your business will overcome the current economic situation. Target customer description and customer profile included.	Advanced Market and industry outlook was discussed in detail. Plans were included for how your business will overcome the current economic situation. Target customer description provided, detailed customer profile developed.
Marketing Who are your customers, where are they,what do they want? What is your marketing mix (4 p's).	Poor /Lacking Info Marketing of the business was partially discussed but lacked mention of any specific information.	Sufficient Marketing of the business was partially discussed including some but not all of the following: the identification of the targeting market, competition, and strategies for better customer relationships.	Proficient Marketing of the business was discussed including the identification of the targeting market, competition, and strategies for better customer relationships.	Advanced Marketing of the business was discussed including the identification of the targeting market and how they will be reached, competition and their strengths and weaknesses, and strategies for better customer relationships. Marketing mix (4 p's) mentioned.
Financial Management Balance Sheet Cash Flow Report	Poor /Lacking Info No financial reports were included.	Sufficient Some financial reports were included.	Proficient Financial reports included.	Advanced Financing strategies and concepts were discussed, financial reports included.
Appendices Brochure Pictures/ Photographs Charts/ Graphs	Poor /Lacking Info No brochure, photographs, pictures, graphs and charts are included.	Sufficient Brochure, photographs, pictures, graphs and charts are included.	Proficient Good quality color brochure, photographs, pictures, graphs and charts are included.	Advanced Excellent quality color brochure, photographs, pictures, graphs and charts are included.

Subjects:

Business

Types:

Project

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