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iRubric: Ancient Egypt Advertisement rubric

iRubric: Ancient Egypt Advertisement rubric

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Ancient Egypt Advertisement 
Using the information you know about culture, choose a target audience that would be found within Ancient Egypt and market one of the outlined products or events to them.
Rubric Code: T755C3
Ready to use
Public Rubric
Subject: Business  
Type: Assignment  
Grade Levels: 9-12

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5 % "A Day in Ancient Egypt"
  Level 1 (Poor)

50 pts

Level 2 (Fair)

60 pts

Level 3 (Good)

70 pts

Level 4 (Excellent)

80 pts

Knowledge & Understanding
10 pts

Incorporated Knowlege of Culture in Ancient Egypt within advertisement.

Level 1 (Poor)

Demonstrated limited knowledge of culture in Ancient Egypt.
Level 2 (Fair)

Demonstrated some knowledge of culture in Ancient Egypt.
Level 3 (Good)

Demonstrated considerable knowledge of culture in Ancient Egypt.
Level 4 (Excellent)

Demonstrated thorough knowledge of culture in Ancient Egypt.
Thinking
10 pts

Creative Thinking Process Used to make connections between Ancient Egypt and modern forms of advertising.

Level 1 (Poor)

Used creative thinking with limited effectiveness. Advertising has a low level of uniqueness and relevance.
Level 2 (Fair)

Used creative thinking with some effectiveness.
Advertising has some uniqueness and relevance.
Level 3 (Good)

Used creative thinking with considerable effectiveness.
Advertising has a considerable level of uniqueness and relevance.
Level 4 (Excellent)

Used creative thinking to a high degree of effectiveness. Advertising is unique and relevant.
Communication
10 pts

Ads communicated ideas to the target audience appropriately.

Level 1 (Poor)

Communicates to target audience with limited effectiveness.
Level 2 (Fair)

Communicates to target audience with some effectiveness.
Level 3 (Good)

Communicates to target audience with considerable effectiveness.
Level 4 (Excellent)

Communicates to target audience with a high degree of effectiveness.
Application
10 pts

Application of technology was incorporated into advertisement.

Level 1 (Poor)

Transfers knowledge and skills of technology to the context of Ancient Egypt with limited effectiveness.
Level 2 (Fair)

Transfers knowledge and skills of technology to the context of Ancient Egypt with some effectiveness.
Level 3 (Good)

Transfers knowledge and skills of technology to the context of Ancient Egypt with considerable effectiveness.
Level 4 (Excellent)

Transfers knowledge and skills of technology to the context of Ancient Egypt with a high degree of effectiveness.



Keywords:
  • egypt, advertising, marketing

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