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iRubric: Web Design rubric
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Web Design
Photo Gallery
Rubric Code:
R88657
By
greghalfaprayer
Ready to use
Public Rubric
Subject:
Journalism
Type:
Project
Grade Levels:
9-12
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Desktop Mode
Mobile Mode
Web Design
Poor
0 pts
Fair
5 pts
Average
10 pts
Above Average
15 pts
Excellent
20 pts
Simplicity
Poor
- web page is too
busy
- people reading it
cannot find what
they want quickly.
excessive use of
graphic elements
Fair
• web page is somewhat
busy
• people reading it will
have difficulty finding
what they want quickly.
excessive use of
graphic elements.
Average
• content is simple and to
the point.
• appealing graphic
elements are included
appropriately.
• differences in type size
and/or color are used well.
Above Average
• content is simple
and to the point.
• design is easy to
understand in
many ways
Excellent
To receive a 20 for any category, students must go above and beyond what is required. Special effort to be creative or innovative will be noticed and rewarded.
Consistency
Poor
• background, text
format, and color
usage are randomly
chosen
• pages seem
unrelated
Fair
• background, text
format, and color usage
are randomly chosen
with few consistent
elements throughout
Average
• background, text format,
and color usage are
somewhat consistent with
little inappropriate
variation.
Above Average
• background, text
format, and color
usage are
carefully chosen
to produce a
consistent
screen layout for
all your pages.
Excellent
Color Schemes
Poor
• little thought went
into the choice of
colors.
• choice of colors and
combinations are
negative
Fair
• little though went into
the choice of colors.
• colors do not match the
character of the site
Average
• color is used somewhat
appropriately to produce
an atmosphere that
expresses the character
of the Web site.
Above Average
• color is
appropriately
used to produce
an atmosphere
that expresses
the character of
the Web site.
Excellent
Structure/Navigation/Format
Poor
• content is
confusing and
difficult to follow.
• site is difficult to
navigate.
• not intuitive.
• large images that
take long to load.
Fair
• content is
somewhat
confusing and
difficult to follow.
• site is somewhat
difficult to
navigate.
Average
• content is
presented in a clear
manner that is easy
to follow
• navigation is difficult
.
• not intuitive.
Above Average
• content is presented in a
clear manner that is easy to
follow.
• readers can get around your
website with ease.
• there are no blind links.
Excellent
Audience
Poor
• tone of language
not appropriate
• use of graphics
and/ or colors is
not appropriate for
audience
Fair
• audience is not
defined or poorly
defined through
confusing use of
tone and
language
structure
Average
• tone of language is
mostly appropriate
• use of graphics and
colors is mostly
appropriate for
audience.
Above Average
• tone of language appropriate
for audience
• use of graphics and colors is
appropriate for audience.
• audience is well defined.
Excellent
Subjects:
Journalism
Types:
Project
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