Skip to main content
sign in
Username
Password
forgot?
Sign up
Share
help_outline
help
Pricing
Request Info
Please enable JavaScript on your web browser
menu
iRubric: 30 Second Commercial rubric
find rubric
Your browser does not support iframes.
edit
print
share
Copy to my rubrics
Bookmark
test run
assess...
delete
Do more...
30 Second Commercial
Short Film
Create a 30 second commercial based on a real product. Using the brands advertising style you will produce an original commercial.
Rubric Code:
R2W9C78
By
mrhemeyer
Ready to use
Public Rubric
Subject:
Arts and Design
Type:
Project
Grade Levels:
9-12
Your browser does not support iframes.
Desktop Mode
Mobile Mode
30 Second Commercial
Poor
5 pts
Fair
7 pts
Good
9 pts
Exemplary
10 pts
Cinematography
Poor
Shots out of focus
Poorly framed composition.
Shaky camera takes away from project's effectiveness.
Scene(s) are not effectively covered.
Fair
Uses a variety of shots
Shots in focus most if not all of the time.
Most shots framed properly.
Scene(s) are only somewhat covered.
Good
Uses a variety of shots that advance the story.
All shots in focus and properly(creatively) composed.
Scene(s) are covered well.
Exemplary
Broadcast ready.
Audio/Music
Poor
Dialogue(if used) is muddy and difficult to understand.
Music used is a distraction from the video content
Overall Audio Sounds Unmixed.
Fair
Dialogue(if used) is mostly clear and clean with some issues present.
Music used does not add or take away from video content.
Overall Mix is better but still needs tweaked.
Good
Dialogue(if used) is clear and clean throughout.
Music used adds to the story being told.
All Levels mix well together and help advance the story
Exemplary
Broadcast ready.
Editing
Poor
Poor timing and edit points demonstrated throughout.
No titles or effects used.
Fair
Some trouble with timing and/or edit points.
Some titles and effects used but do not effectively add to story.
Good
Strong editing skills demonstrated, including proper timing, edit points, etc.
Titles used and appropriate.
Effects used and appropriate.
Exemplary
Broadcast ready.
Script/Storyboard
Poor
Story is lacking a creative purpose.
Story has no opening or conclusion.
Dialogue is not written and/or is not effective in advancing story.
Script is not submitted.
Storyboard is not submitted.
Fair
Story has creative moments but lacks definite opening and/or a strong conclusion.
Dialogue is written but only somewhat advances story.
Script is submitted and somewhat reflects the scenes filmed. Storyboard does not accurately reflect what was filmed.
Good
Story is told creatively and has a definite opening and strong conclusion.
Dialogue is written and effective in advancing story.
Script is submitted and mirrors what is filmed.
Storyboard is submitted and accurately reflects what was shot.
Exemplary
Broadcast ready.
Effectiveness
Poor
This commercial was not effective at all.
They didn't sell the product well.
The commercial missed the mark.
Fair
The commercial is a little effective.
We understood the product they were trying to sell.
Good
Commercial was effective and sold the product well.
Exemplary
Broadcast ready.
Effort
Poor
It appears the group did not put a lot of work into this project.
Fair
It appears the group used class time wisely to work on this project.
Good
It appears the group put a lot of time, effort and consideration into the project.
Exemplary
This group should be hired to create the next commercial for their product.
Time
Poor
Commercial did not meet the 30 second time limit
Fair
Good
Exemplary
The commercial met the time limit of 30 seconds.
Keywords:
Video
Subjects:
Arts and Design
Vocational
Types:
Project
Assignment
Discuss this rubric
You may also be interested in:
More rubrics by this author
More Arts and Design rubrics
More Project rubrics
Do more with this rubric:
Preview
Preview this rubric.
Edit
Modify this rubric.
Copy
Make a copy of this rubric and begin editing the copy.
Print
Show a printable version of this rubric.
Categorize
Add this rubric to multiple categories.
Bookmark
Bookmark this rubric for future reference.
Assess
Test run
Test this rubric or perform an ad-hoc assessment.
Grade
Build a gradebook to assess students.
Collaborate
Apply this rubric to any object and invite others to assess.
Share
Publish
Link, embed, and showcase your rubrics on your website.
Email
Email this rubric to a friend.
Discuss
Discuss this rubric with other members.
Do more with rubrics than ever imagined possible.
Only with iRubric
tm
.
Copyright © 2024
Reazon Systems, Inc.
All rights reserved.
n98
Your browser does not support iframes.
Your browser does not support iframes.
Your browser does not support iframes.