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iRubric: Create A Business Website rubric

iRubric: Create A Business Website rubric

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Create A Business Website 
SBA Business Plan
Students use Wix.com to create a website for their business.
Rubric Code: MX5A483
By Geetarguy
Ready to use
Public Rubric
Subject: Business  
Type: Assessment  
Grade Levels: 9-12

Powered by iRubric SBA Business Plan
  Distinguished

5 pts

Proficient

4 pts

Basic

3 pts

Unsatisfactory

2 pts

Business Name (Logo)

Business name and logo are prominently displayed on the homepage.
Distinguished

Meets or Exceeds Highest Expectations,
Business name is prominently displayed on homepage with attractive font and includes an interesting logo.
Proficient

Above Expectations
Business name is prominently displayed on homepage utilizing attractive font.
Basic

Meets Expectations
Homepage includes business name but is in standard font and not exciting or easily recognized as the business name.
Unsatisfactory

Does not meet expectations
Missed entire concept. No business name or logo displayed on homepage.
Headline

Website includes a headline which is clear and concise and tells the visitor what the site has to offer.
Distinguished

Meets or Exceeds Highest Expectations,
Headline clearly states purpose of product/service and is displayed in a creative and interesting manner using as little wording as possible.
Proficient

Above Expectations
Headline clearly states purpose of product/service.
Basic

Meets Expectations
Includes a headline but message is convoluted and product/service is not clearly stated.
Unsatisfactory

Does not meet expectations
Missed entire concept. Does not include headline.
Primary Call to Action (CTA)

Uses Calls-To Action (CTA's) to compel the visitor to dig deeper into the website.
Distinguished

Meets or Exceeds Highest Expectations. Completed all content for this area and includes more than one CTA that links to meaningful content.
Proficient

Above Expectations
Homepage includes at least one CTA that links to meaningful content.
Basic

Meets Expectations
Missing most content. Homepage includes CTA's but does not link to any meaningful content.
Unsatisfactory

Does not meet expectations
Missed entire concept. Homepage does not include any CTA's.
Supporting Image

Uses pictures to clearly indicate what you have to offer.
Distinguished

Meets or Exceeds Highest Expectations,
Completed all content for this area. Homepage includes multiple supporting images and are displayed prominently and creatively.
Proficient

Above Expectations
Homepage includes more than one supporting image and is displayed prominently for the visitor to quickly see.
Basic

Meets Expectations
Missing most content.
Homepage includes at least one supporting image.
Unsatisfactory

Does not meet expectations
Missed entire concept. Homepage does not include any supporting image.
Navigation

Uses navigation that is simple and easy to use.
Distinguished

Meets or Exceeds Highest Expectations,
Completed all content for this area. Homepage is easy to navigate and all links work and link to pertinent informational content.
Proficient

Above Expectations
Completed most content. All links work and link to meaningful content. Page is somewhat easy to navigate.
Basic

Meets Expectations
Missing most content.
Some of the links work and link to meaningful content.
Unsatisfactory

Does not meet expectations
Missed entire concept. Links on homepage are missing, not working or do not link to any meaningful content.
Owner Biographies

Includes links to biographies of company executives.
Distinguished

Meets or Exceeds Highest Expectations, Completed all content for this area and went above and beyond expectations. Biographies are creative and include substantive material which allows the visitor to understand the owners depth of knowledge regarding the product or service.
Proficient

Above Expectations
Completed most content. All Owner biographies are included and somewhat explain their depth of knowledge on the product or service.
Basic

Meets Expectations
Missing most content. Owner biographies are included but lack creativity and substance.
Unsatisfactory

Does not meet expectations
Missed entire concept.
Website does not include any owner biographies.




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