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iRubric: Grade 5/6 Radio Advertisement rubric

iRubric: Grade 5/6 Radio Advertisement rubric

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Grade 5/6 Radio Advertisement 
Grade 5/6 Radio Advertisement
Choose a product that your group is familiar with. Create a 30-60 second radio advertisement
Rubric Code: G22XXC3
By cesarfilologia
Ready to use
Public Rubric
Subject: English  
Type: Presentation  
Grade Levels: 6-8

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Create a 30-60 second radio advertisement marketing.
  Proficient

2 pts

Progressing

1.5 pts

Developing

0.75 pts

Needs Improvement

0 pts

Content and effort

-Incorporates three or more components of a successful ad.
-Catchy phrase or jingle
Proficient

-Radio advertisement very effectively includes more than three components of a successful ad.
-Includes a creative catchy phrase or jingle
Progressing

-Radio advertisement effectively includes three components of a successful ad.
-Includes a catchy phrase or jingle
Developing

-Radio advertisement effectively includes less than three components of a successful ad.
-Includes some catchy phrase or jingle
Needs Improvement

-Radio advertisement does not effectively include the components of a successful ad.
-Is missing a catchy phrase or jingle
Flair

-Persuasive.
- Appealing
Proficient

-Radio advert is persuasive and appeals the potential buyer.
- Student uses voice intonation very well in order to attract the customers' attention
Progressing

-Radio advert is reasonably persuasive and appeals the potential buyer.
- Student uses different voice intonation and does not sound monotonous.
Developing

-Radio advert is not so persuasive or appealing.
The tone of voice is slightlymonotonous
Needs Improvement

-Radio advert is boring and the student sounds monotonous.
Creativity

-Radio advertisement is interesting, creative, and grabs the audience's attention
Proficient

-Radio advertisement is entertaining and grabs the audience's attention
Progressing

-Radio advertisement is interesting, and entertaining for most of the audience
Developing

-Radio advertisement is somewhat interesting, and entertaining for some of the audience
Needs Improvement

-Radio advertisement is not interesting or entertaining for the audience
Presentation

-Voice quality
-Speaking volume and speed
Proficient

-Presentation is well practiced, with excellent expression
-Speaking volume and speed allows for easy understanding
Progressing

-Presentation is practiced, with good expression
-Speaking volume and speed allows for fairly easy understanding
Developing

-Presentation is somewhat practiced, with some expression
-Speaking volume and speed allows for some understanding
Needs Improvement

-Presentation is not practiced and the radio commercial has no expression
-It is difficult to hear the presentation
Use of English

- Grammar
- Vocabulary
- Pronunciation
Proficient

The student uses grammar and correctly and vocabulary in a creative way.
The student's pronunciation is flawless.
Progressing

The student uses grammar and vocabulary correctly but avoids new terminology.
The student does not struggle with pronunciation
Developing

The student has some problems with grammar and vocabulary but this does not hinder communication
The student's pronunciation could improve but it's comprehensible.
Needs Improvement

The student has problems with grammar which prevent communication
The student's pronunciation MUST improve.




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