iRubric: Communication Technology - Production Trailer rubric

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Communication Technology - Production Trailer

The following rubric will be used to assess your second major video sequence, completed largely or entirely in Premiere Pro. Once again, we may ask to see your Premiere Pro timeline which should demonstrate evidence of the editing you have done.

Rubric Code: ZXCX568

By tvtchr93

Draft

Public Rubric

Subject: Arts and Design

Type: Project

Grade Levels: 9-12

Premier Pro Video Editing
	Excellent (N/A)	Good (N/A)	Satisfactory (N/A)	Needs Improvement (N/A)
Enter Title
Content and Organization	Excellent All content relates strongly to P.C.C.s production and fits the tone of a trailer, effectively generating excitement for the production. It is extremely well and logically organized with a clear beginning, middle, and end, without giving too much away.	Good Most content is related to P.C.C.s production, and mostly effectively generates excitement about the production. It is mostly well organized with a beginning, middle, and end.	Satisfactory Some content is related to the production, but some seems out of place. It generates some excitement about the production, but likely needed more work done in the planning stage, or more engaging content. It is partially organized, but may be lacking a clear structure.	Needs Improvement Little of the trailer's content is related to the production. The content used appears more as a disconnected series of shots, with no real unity. It generates little or no excitement about the production. It lacks organization and does not possess a clear beginning, middle or ending.
Content and Organization	Excellent 15 points The content includes a clear statement of purpose or theme and is creative, compelling and clearly written. A rich variety of supporting information/media in the video contributes to understanding the project's main idea. The project includes motivating questions and advanced organizers that provide the audience with a sense of the presentation's main idea. Events and messages are presented in a logical order.	Good 10 points Information is presented as a connected theme with accurate, current supporting information that contributes to understanding the project's main idea. Details are logical and persuasive information is effectively used. The content includes a clear point of view with a progression of ideas and supporting information.	Satisfactory 5 points The content does not present a clearly stated theme, is vague, and some of the supporting information does not suit the main idea/purpose. Some media appears as a disconnected series of scenes with no unifying main idea, purpose or theme.	Needs Improvement 0 points The content lacks a central theme,clear point of view and logical sequence of information. Much of the supporting information in the video is irrelevant to the overall message. The viewer is unsure what the message is because there is little persuasive information and only one or two facts about the topic. Information is incomplete, out of date and/or incorrect.
Introduction/Conclusion	Excellent 6 points The introduction is compelling and provides motivating content that hooks the viewer from the beginning of the video and keeps the audience's attention. The conclusion is an effective finish to your presentation/story, and credits accurately and cleanly display sources used.	Good 4 points The introduction is clear, coherent and evokes interest in the topic and a response from listeners. There is some attempt at a conclusion, and a mostly well-framed credit/source list.	Satisfactory 2 points The introduction shows some structure but does not create a strong sense of what is to follow. It is somewhat appealing but may be overly detailed/complex, or incomplete. Attempts at a conclusion and credit/source list are present but rudimentary.	Needs Improvement 0 points The introduction does not orient the audience to what will follow. The sequencing is unclear and does not appear interesting or relevant to the audience. There is no real conclusion and no credits or sources listed.
Sequence, Pace and Timing	Excellent 6 points All video clips fit the storyline. Clips are just long enough to make each point clear. The pace captures audience attention. The final sequence is between 3-5 minutes long.	Good 4 points Most video clips move at a steady pace, fast enough to keep the audience interested and slow enough to tell a complete story. The final sequence is shorter than 3 or longer than 5 minutes.	Satisfactory 2 points Video clips are used but need to be edited in length or move too quickly to assist in telling the story. The final sequence is shorter than 2 or longer than 6 minutes.	Needs Improvement 0 points Video clips are too long and do not advance the storyline, or too short and leave out essential action or dialogue. The final sequence is shorter than 2 or much longer than 6 minutes.
Production Quality
Video Continuity and Editing	Excellent 18 points The sequence is composed of very high quality shots and edits. The video moves smoothly from shot to shot. A variety of transitions are used to assist with flow and communicating the main idea, but are not obtrusive. Shots and scenes flow seamlessly, and there is significant evidence of editing.	Good 12 points Tape is edited throughout with only good quality shots remaining. The sequence flows mostly smoothly from shot to shot. A variety of transitions are used mostly effectively. Good pacing and timing. Some evidence of actual editing.	Satisfactory 6 points Tape is edited in few spots. Several poor shots remain. Transitions from shot to shot are choppy, and the types of wipes and fades (transitions) selected are not always appropriate for the scene. Transitions do not assist in communicating the main idea. There are many unnatural breaks and/or early cuts, and little evidence of editing and improving.	Needs Improvement 0 points Tape is unedited and many poor shots remain. No transitions between clips are used. Raw clips run back to back in the final video. No attempt to edit/create your own video sequence.
Audio and Voice Editing	Excellent 12 points The audio is clear and effectively assists in communicating the main idea. Students communicate ideas with enthusiasm, proper voice projection, appropriate language, and clear delivery. Background audio is kept in balance and does not overpower the primary audio. There is significant evidence of actual editing.	Good 8 points The audio is clear, but only partially assists in communicating the main idea. Students communicate ideas with proper voice projection, adequate preparation and delivery. Some evidence of actual editing.	Satisfactory 4 points The audio is inconsistent in clarity (too loud/too soft/garbled) at times and insufficiently communicates the main idea. Students have difficulty communicating ideas due to weak voice projection and/or lack of preparation. The background audio overpowers the primary audio, and/or little evidence of editing or improvement.	Needs Improvement 0 points Audio is cut-off and inconsistent. Students have great difficulty communicating ideas with poor voice projection. No attempt to edit/create your own audio sequence.
Special Effects	Excellent 3 points Digital effects are used appropriately and effectively for emphasis.	Good 2 points Digital effects are used mostly effectively - perhaps too much, or too little.	Satisfactory 1 points Digital effects are overdone and distract from the content.	Needs Improvement 0 points Effects are either missing or excessive.
Media Use (Music, Graphics, Sound )	Excellent 6 points The various graphics, music, and sound assist in presenting an overall theme that appeals to the audience and enhances concepts with a high impact message. All multimedia elements work well together and demonstrate excellent synthesis. Graphics explain and reinforce key points during the presentation.	Good 4 points The students use proper size and resolution to create images. The graphics, sound/and or animation visually depict material and assist the audience in understanding the flow of information or content. Images are student produced. Images are proper size and resolution. Multimedia elements are appropriate and enhance the presentation.	Satisfactory 2 points The variety of media you use is limited. Some of the graphics, sounds, and/or animations seem unrelated to the topic/theme and do not enhance concepts. Most images are clipart or recycled from the WWW. Images are too large/small in size. Images are poorly cropped or the color/resolution is fuzzy. Multimedia elements support the presentation occasionally.	Needs Improvement 0 points The graphics, sounds, and/or animations are unrelated to the content. Graphics do not enhance understanding of the content, or are distracting decorations that create a busy feeling and detract from the message and content.
Creativity & Originality	Excellent	Good	Satisfactory	Needs Improvement

Subjects:

Arts and Design

Types:

Project

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